Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011417 | DoorDash | $145.35 | $43.60 | $101.75 | 2026-04-06 18:41:08 |
| TXN-01019477 | Clover | $41.58 | $1.00 | $40.58 | 2026-04-06 18:40:27 |
| TXN-01012401 | UberEats | $89.96 | $26.99 | $62.97 | 2026-04-06 18:39:37 |
| TXN-01013551 | UberEats | $118.28 | $35.48 | $82.80 | 2026-04-06 18:33:31 |
| TXN-01018119 | Square | $119.43 | $3.46 | $115.97 | 2026-04-06 18:31:30 |
| TXN-01010312 | DoorDash | $133.01 | $39.90 | $93.11 | 2026-04-06 18:31:02 |
| TXN-01012209 | DoorDash | $109.71 | $32.91 | $76.80 | 2026-04-06 18:30:23 |
| TXN-01010347 | DoorDash | $140.42 | $42.13 | $98.29 | 2026-04-06 18:29:35 |
| TXN-01011460 | DoorDash | $136.88 | $41.06 | $95.82 | 2026-04-06 18:28:18 |
| TXN-01017459 | Toast | $85.41 | $2.22 | $83.19 | 2026-04-06 18:25:20 |
| TXN-01011274 | DoorDash | $52.36 | $15.71 | $36.65 | 2026-04-06 18:24:39 |
| TXN-01017571 | Toast | $89.79 | $2.33 | $87.46 | 2026-04-06 18:23:33 |
| TXN-01019038 | Square | $90.16 | $2.61 | $87.55 | 2026-04-06 18:22:43 |
| TXN-01010622 | DoorDash | $150.38 | $45.11 | $105.27 | 2026-04-06 18:20:26 |
| TXN-01019854 | Clover | $139.15 | $3.34 | $135.81 | 2026-04-06 18:18:18 |
| TXN-01013452 | UberEats | $115.61 | $34.68 | $80.93 | 2026-04-06 18:17:39 |
| TXN-01011426 | DoorDash | $62.21 | $18.66 | $43.55 | 2026-04-06 18:16:33 |
| TXN-01015194 | GrubHub | $135.86 | $40.76 | $95.10 | 2026-04-06 18:16:01 |
| TXN-01014413 | UberEats | $156.41 | $46.92 | $109.49 | 2026-04-06 18:13:46 |
| TXN-01010987 | DoorDash | $138.92 | $41.68 | $97.24 | 2026-04-06 18:11:52 |
| TXN-01015690 | GrubHub | $54.39 | $16.32 | $38.07 | 2026-04-06 18:11:52 |
| TXN-01013840 | UberEats | $125.52 | $37.66 | $87.86 | 2026-04-06 18:11:44 |
| TXN-01017541 | Toast | $46.70 | $1.21 | $45.49 | 2026-04-06 18:10:31 |
| TXN-01011090 | DoorDash | $155.55 | $46.66 | $108.89 | 2026-04-06 18:09:49 |
| TXN-01019013 | Square | $66.32 | $1.92 | $64.40 | 2026-04-06 18:09:31 |