Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010582 | DoorDash | $142.86 | $42.86 | $100.00 | 2026-04-05 22:00:20 |
| TXN-01010783 | DoorDash | $155.68 | $46.70 | $108.98 | 2026-04-05 21:52:40 |
| TXN-01009415 | DoorDash | $54.07 | $16.22 | $37.85 | 2026-04-05 21:50:16 |
| TXN-01010771 | DoorDash | $55.01 | $16.50 | $38.51 | 2026-04-05 21:36:10 |
| TXN-01012155 | DoorDash | $51.74 | $15.52 | $36.22 | 2026-04-05 21:07:48 |
| TXN-01010035 | DoorDash | $101.07 | $30.32 | $70.75 | 2026-04-05 20:48:26 |
| TXN-01010487 | DoorDash | $50.33 | $15.10 | $35.23 | 2026-04-05 20:35:52 |
| TXN-01010946 | DoorDash | $92.14 | $27.64 | $64.50 | 2026-04-05 20:33:31 |
| TXN-01009716 | DoorDash | $50.14 | $15.04 | $35.10 | 2026-04-05 20:28:13 |
| TXN-01011492 | DoorDash | $131.61 | $39.48 | $92.13 | 2026-04-05 20:24:55 |
| TXN-01011964 | DoorDash | $89.11 | $26.73 | $62.38 | 2026-04-05 20:24:03 |
| TXN-01012262 | DoorDash | $141.87 | $42.56 | $99.31 | 2026-04-05 20:20:15 |
| TXN-01011986 | DoorDash | $137.78 | $41.33 | $96.45 | 2026-04-05 20:14:13 |
| TXN-01012310 | DoorDash | $158.35 | $47.50 | $110.85 | 2026-04-05 20:04:26 |
| TXN-01011443 | DoorDash | $94.37 | $28.31 | $66.06 | 2026-04-05 20:02:35 |
| TXN-01010532 | DoorDash | $103.08 | $30.92 | $72.16 | 2026-04-05 20:01:32 |
| TXN-01009547 | DoorDash | $159.11 | $47.73 | $111.38 | 2026-04-05 19:42:13 |
| TXN-01010506 | DoorDash | $92.95 | $27.89 | $65.06 | 2026-04-05 19:40:06 |
| TXN-01009908 | DoorDash | $90.19 | $27.06 | $63.13 | 2026-04-05 19:37:06 |
| TXN-01011793 | DoorDash | $106.51 | $31.95 | $74.56 | 2026-04-05 19:36:47 |
| TXN-01010915 | DoorDash | $67.00 | $20.10 | $46.90 | 2026-04-05 19:36:29 |
| TXN-01011268 | DoorDash | $48.62 | $14.59 | $34.03 | 2026-04-05 19:29:38 |
| TXN-01010067 | DoorDash | $54.76 | $16.43 | $38.33 | 2026-04-05 19:18:44 |
| TXN-01009880 | DoorDash | $77.53 | $23.26 | $54.27 | 2026-04-05 19:16:06 |
| TXN-01009693 | DoorDash | $59.90 | $17.97 | $41.93 | 2026-04-05 19:14:59 |