Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014939 | GrubHub | $95.76 | $28.73 | $67.03 | 2026-04-04 14:48:56 |
| TXN-01014993 | GrubHub | $146.05 | $43.82 | $102.23 | 2026-04-04 14:41:17 |
| TXN-01015331 | GrubHub | $158.67 | $47.60 | $111.07 | 2026-04-04 14:31:52 |
| TXN-01015520 | GrubHub | $57.80 | $17.34 | $40.46 | 2026-04-04 14:25:05 |
| TXN-01015668 | GrubHub | $148.52 | $44.56 | $103.96 | 2026-04-04 13:40:11 |
| TXN-01014925 | GrubHub | $157.38 | $47.21 | $110.17 | 2026-04-04 13:39:36 |
| TXN-01015568 | GrubHub | $54.81 | $16.44 | $38.37 | 2026-04-04 12:40:30 |
| TXN-01014689 | GrubHub | $98.67 | $29.60 | $69.07 | 2026-04-04 12:18:55 |
| TXN-01015679 | GrubHub | $79.24 | $23.77 | $55.47 | 2026-04-04 12:16:09 |
| TXN-01015265 | GrubHub | $100.19 | $30.06 | $70.13 | 2026-04-04 12:14:30 |
| TXN-01015754 | GrubHub | $159.17 | $47.75 | $111.42 | 2026-04-04 11:32:35 |
| TXN-01015524 | GrubHub | $47.20 | $14.16 | $33.04 | 2026-04-04 11:29:04 |
| TXN-01015284 | GrubHub | $91.60 | $27.48 | $64.12 | 2026-04-04 10:33:34 |
| TXN-01015248 | GrubHub | $133.68 | $40.10 | $93.58 | 2026-04-04 10:12:52 |
| TXN-01015519 | GrubHub | $79.79 | $23.94 | $55.85 | 2026-04-04 09:45:35 |
| TXN-01015417 | GrubHub | $87.64 | $26.29 | $61.35 | 2026-04-04 09:09:30 |
| TXN-01015746 | GrubHub | $147.72 | $44.32 | $103.40 | 2026-04-03 23:58:59 |
| TXN-01015099 | GrubHub | $130.22 | $39.07 | $91.15 | 2026-04-03 22:44:25 |
| TXN-01015210 | GrubHub | $139.66 | $41.90 | $97.76 | 2026-04-03 22:23:47 |
| TXN-01015708 | GrubHub | $86.90 | $26.07 | $60.83 | 2026-04-03 21:37:39 |
| TXN-01015609 | GrubHub | $61.96 | $18.59 | $43.37 | 2026-04-03 21:13:43 |
| TXN-01015069 | GrubHub | $144.15 | $43.24 | $100.91 | 2026-04-03 21:12:55 |
| TXN-01015166 | GrubHub | $120.87 | $36.26 | $84.61 | 2026-04-03 20:21:35 |
| TXN-01015518 | GrubHub | $119.98 | $35.99 | $83.99 | 2026-04-03 19:04:37 |
| TXN-01014922 | GrubHub | $55.90 | $16.77 | $39.13 | 2026-04-03 18:50:15 |