Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017710 | Square | $98.33 | $2.85 | $95.48 | 2026-04-04 20:11:32 |
| TXN-01018956 | Square | $130.69 | $3.79 | $126.90 | 2026-04-04 19:55:03 |
| TXN-01018890 | Square | $70.26 | $2.04 | $68.22 | 2026-04-04 19:40:14 |
| TXN-01017961 | Square | $46.47 | $1.35 | $45.12 | 2026-04-04 19:17:59 |
| TXN-01017776 | Square | $51.23 | $1.49 | $49.74 | 2026-04-04 19:04:14 |
| TXN-01018304 | Square | $44.67 | $1.30 | $43.37 | 2026-04-04 19:03:48 |
| TXN-01018510 | Square | $123.52 | $3.58 | $119.94 | 2026-04-04 18:58:24 |
| TXN-01018833 | Square | $98.70 | $2.86 | $95.84 | 2026-04-04 18:58:22 |
| TXN-01018260 | Square | $104.20 | $3.02 | $101.18 | 2026-04-04 18:46:41 |
| TXN-01018350 | Square | $144.20 | $4.18 | $140.02 | 2026-04-04 18:42:09 |
| TXN-01018801 | Square | $42.79 | $1.24 | $41.55 | 2026-04-04 18:34:44 |
| TXN-01018194 | Square | $79.23 | $2.30 | $76.93 | 2026-04-04 18:06:16 |
| TXN-01017940 | Square | $97.61 | $2.83 | $94.78 | 2026-04-04 17:58:38 |
| TXN-01017787 | Square | $129.31 | $3.75 | $125.56 | 2026-04-04 17:35:42 |
| TXN-01019005 | Square | $144.42 | $4.19 | $140.23 | 2026-04-04 17:11:18 |
| TXN-01018915 | Square | $122.98 | $3.57 | $119.41 | 2026-04-04 17:04:46 |
| TXN-01017915 | Square | $81.25 | $2.36 | $78.89 | 2026-04-04 17:01:19 |
| TXN-01017872 | Square | $131.39 | $3.81 | $127.58 | 2026-04-04 16:37:43 |
| TXN-01018690 | Square | $96.64 | $2.80 | $93.84 | 2026-04-04 16:33:17 |
| TXN-01019030 | Square | $50.55 | $1.47 | $49.08 | 2026-04-04 16:17:52 |
| TXN-01017824 | Square | $67.02 | $1.94 | $65.08 | 2026-04-04 15:31:28 |
| TXN-01019048 | Square | $63.89 | $1.85 | $62.04 | 2026-04-04 15:03:40 |
| TXN-01018581 | Square | $67.12 | $1.95 | $65.17 | 2026-04-04 14:48:12 |
| TXN-01018177 | Square | $67.00 | $1.94 | $65.06 | 2026-04-04 14:47:24 |
| TXN-01019076 | Square | $95.16 | $2.76 | $92.40 | 2026-04-04 14:32:11 |