Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018595 | Square | $108.45 | $3.15 | $105.30 | 2026-03-13 17:12:27 |
| TXN-01018679 | Square | $140.84 | $4.08 | $136.76 | 2026-03-13 16:18:00 |
| TXN-01018773 | Square | $82.37 | $2.39 | $79.98 | 2026-03-13 16:14:24 |
| TXN-01018701 | Square | $101.68 | $2.95 | $98.73 | 2026-03-13 15:56:22 |
| TXN-01018433 | Square | $96.17 | $2.79 | $93.38 | 2026-03-13 14:59:42 |
| TXN-01018171 | Square | $128.57 | $3.73 | $124.84 | 2026-03-13 14:30:08 |
| TXN-01018040 | Square | $141.17 | $4.09 | $137.08 | 2026-03-13 13:53:19 |
| TXN-01018768 | Square | $82.57 | $2.39 | $80.18 | 2026-03-13 13:41:25 |
| TXN-01019148 | Square | $87.36 | $2.53 | $84.83 | 2026-03-13 13:39:51 |
| TXN-01018662 | Square | $127.71 | $3.70 | $124.01 | 2026-03-13 13:25:38 |
| TXN-01018856 | Square | $71.38 | $2.07 | $69.31 | 2026-03-13 13:22:40 |
| TXN-01019063 | Square | $74.71 | $2.17 | $72.54 | 2026-03-13 13:17:05 |
| TXN-01019129 | Square | $121.71 | $3.53 | $118.18 | 2026-03-13 13:07:11 |
| TXN-01019010 | Square | $58.25 | $1.69 | $56.56 | 2026-03-13 13:02:51 |
| TXN-01018993 | Square | $144.82 | $4.20 | $140.62 | 2026-03-13 12:52:37 |
| TXN-01019026 | Square | $137.48 | $3.99 | $133.49 | 2026-03-13 12:35:21 |
| TXN-01018336 | Square | $91.22 | $2.65 | $88.57 | 2026-03-13 12:31:16 |
| TXN-01019179 | Square | $75.39 | $2.19 | $73.20 | 2026-03-13 12:23:13 |
| TXN-01018854 | Square | $63.24 | $1.83 | $61.41 | 2026-03-13 12:19:56 |
| TXN-01017981 | Square | $56.84 | $1.65 | $55.19 | 2026-03-13 12:19:16 |
| TXN-01018757 | Square | $52.09 | $1.51 | $50.58 | 2026-03-13 12:18:04 |
| TXN-01018275 | Square | $84.71 | $2.46 | $82.25 | 2026-03-13 12:08:24 |
| TXN-01017802 | Square | $51.76 | $1.50 | $50.26 | 2026-03-13 12:08:02 |
| TXN-01018420 | Square | $122.05 | $3.54 | $118.51 | 2026-03-13 11:27:17 |
| TXN-01017911 | Square | $47.76 | $1.39 | $46.37 | 2026-03-13 11:23:58 |