Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013085 | UberEats | $47.81 | $14.34 | $33.47 | 2026-03-22 15:08:48 |
| TXN-01013674 | UberEats | $73.96 | $22.19 | $51.77 | 2026-03-22 15:00:56 |
| TXN-01014451 | UberEats | $91.56 | $27.47 | $64.09 | 2026-03-22 14:55:42 |
| TXN-01014207 | UberEats | $54.04 | $16.21 | $37.83 | 2026-03-22 14:43:45 |
| TXN-01012727 | UberEats | $127.37 | $38.21 | $89.16 | 2026-03-22 14:39:39 |
| TXN-01012463 | UberEats | $75.96 | $22.79 | $53.17 | 2026-03-22 14:39:26 |
| TXN-01012639 | UberEats | $145.84 | $43.75 | $102.09 | 2026-03-22 14:32:23 |
| TXN-01014129 | UberEats | $48.24 | $14.47 | $33.77 | 2026-03-22 13:46:52 |
| TXN-01014051 | UberEats | $133.14 | $39.94 | $93.20 | 2026-03-22 13:44:13 |
| TXN-01012734 | UberEats | $138.37 | $41.51 | $96.86 | 2026-03-22 13:22:56 |
| TXN-01013483 | UberEats | $45.45 | $13.63 | $31.82 | 2026-03-22 13:17:01 |
| TXN-01013314 | UberEats | $63.77 | $19.13 | $44.64 | 2026-03-22 13:16:04 |
| TXN-01014623 | UberEats | $59.08 | $17.72 | $41.36 | 2026-03-22 13:07:55 |
| TXN-01014618 | UberEats | $122.33 | $36.70 | $85.63 | 2026-03-22 13:06:39 |
| TXN-01012586 | UberEats | $67.32 | $20.20 | $47.12 | 2026-03-22 13:02:42 |
| TXN-01014060 | UberEats | $137.49 | $41.25 | $96.24 | 2026-03-22 12:53:55 |
| TXN-01012673 | UberEats | $54.55 | $16.36 | $38.19 | 2026-03-22 12:43:53 |
| TXN-01014549 | UberEats | $137.76 | $41.33 | $96.43 | 2026-03-22 12:35:05 |
| TXN-01013039 | UberEats | $134.70 | $40.41 | $94.29 | 2026-03-22 12:33:56 |
| TXN-01014033 | UberEats | $68.22 | $20.47 | $47.75 | 2026-03-22 12:28:32 |
| TXN-01012724 | UberEats | $60.05 | $18.01 | $42.04 | 2026-03-22 12:23:06 |
| TXN-01013600 | UberEats | $150.47 | $45.14 | $105.33 | 2026-03-22 12:13:12 |
| TXN-01013584 | UberEats | $53.30 | $15.99 | $37.31 | 2026-03-22 12:12:45 |
| TXN-01013442 | UberEats | $64.62 | $19.39 | $45.23 | 2026-03-22 12:09:51 |
| TXN-01012783 | UberEats | $131.02 | $39.31 | $91.71 | 2026-03-22 12:04:07 |