Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019080 | Square | $50.50 | $1.46 | $49.04 | 2026-03-13 10:46:24 |
| TXN-01019168 | Square | $39.28 | $1.14 | $38.14 | 2026-03-13 10:10:16 |
| TXN-01018053 | Square | $77.21 | $2.24 | $74.97 | 2026-03-13 10:07:59 |
| TXN-01017934 | Square | $54.02 | $1.57 | $52.45 | 2026-03-13 08:18:32 |
| TXN-01018970 | Square | $54.98 | $1.59 | $53.39 | 2026-03-13 07:12:49 |
| TXN-01018418 | Square | $128.17 | $3.72 | $124.45 | 2026-03-12 23:25:37 |
| TXN-01018457 | Square | $96.70 | $2.80 | $93.90 | 2026-03-12 21:53:34 |
| TXN-01018667 | Square | $103.90 | $3.01 | $100.89 | 2026-03-12 21:26:15 |
| TXN-01017869 | Square | $73.01 | $2.12 | $70.89 | 2026-03-12 21:02:40 |
| TXN-01018959 | Square | $96.89 | $2.81 | $94.08 | 2026-03-12 20:58:12 |
| TXN-01018318 | Square | $102.75 | $2.98 | $99.77 | 2026-03-12 20:54:50 |
| TXN-01018065 | Square | $68.93 | $2.00 | $66.93 | 2026-03-12 20:29:57 |
| TXN-01018227 | Square | $110.16 | $3.19 | $106.97 | 2026-03-12 20:28:35 |
| TXN-01017970 | Square | $62.92 | $1.82 | $61.10 | 2026-03-12 20:22:08 |
| TXN-01018917 | Square | $130.30 | $3.78 | $126.52 | 2026-03-12 20:05:32 |
| TXN-01018007 | Square | $81.16 | $2.35 | $78.81 | 2026-03-12 19:56:11 |
| TXN-01017845 | Square | $63.82 | $1.85 | $61.97 | 2026-03-12 18:43:41 |
| TXN-01018919 | Square | $84.21 | $2.44 | $81.77 | 2026-03-12 18:43:16 |
| TXN-01019017 | Square | $72.14 | $2.09 | $70.05 | 2026-03-12 18:16:28 |
| TXN-01018237 | Square | $73.01 | $2.12 | $70.89 | 2026-03-12 18:07:38 |
| TXN-01018692 | Square | $66.36 | $1.92 | $64.44 | 2026-03-12 18:04:26 |
| TXN-01018683 | Square | $53.90 | $1.56 | $52.34 | 2026-03-12 18:03:52 |
| TXN-01018857 | Square | $46.07 | $1.34 | $44.73 | 2026-03-12 17:48:37 |
| TXN-01018109 | Square | $64.89 | $1.88 | $63.01 | 2026-03-12 17:36:08 |
| TXN-01018707 | Square | $79.26 | $2.30 | $76.96 | 2026-03-12 17:29:58 |