Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019039 | Square | $95.77 | $2.78 | $92.99 | 2026-04-03 14:38:09 |
| TXN-01013044 | UberEats | $95.71 | $28.71 | $67.00 | 2026-04-03 14:36:24 |
| TXN-01019982 | Clover | $55.72 | $1.34 | $54.38 | 2026-04-03 14:26:39 |
| TXN-01010113 | DoorDash | $64.30 | $19.29 | $45.01 | 2026-04-03 14:26:38 |
| TXN-01015074 | GrubHub | $48.25 | $14.47 | $33.78 | 2026-04-03 14:19:20 |
| TXN-01019456 | Clover | $81.65 | $1.96 | $79.69 | 2026-04-03 14:11:41 |
| TXN-01019000 | Square | $98.03 | $2.84 | $95.19 | 2026-04-03 14:07:09 |
| TXN-01013798 | UberEats | $87.23 | $26.17 | $61.06 | 2026-04-03 14:06:44 |
| TXN-01018422 | Square | $84.60 | $2.45 | $82.15 | 2026-04-03 14:04:29 |
| TXN-01017199 | Toast | $135.06 | $3.51 | $131.55 | 2026-04-03 14:01:39 |
| TXN-01014874 | GrubHub | $120.55 | $36.16 | $84.39 | 2026-04-03 14:01:03 |
| TXN-01012769 | UberEats | $74.44 | $22.33 | $52.11 | 2026-04-03 13:56:53 |
| TXN-01018872 | Square | $54.85 | $1.59 | $53.26 | 2026-04-03 13:54:37 |
| TXN-01017831 | Square | $44.96 | $1.30 | $43.66 | 2026-04-03 13:52:22 |
| TXN-01011935 | DoorDash | $91.45 | $27.43 | $64.02 | 2026-04-03 13:50:20 |
| TXN-01011455 | DoorDash | $129.55 | $38.87 | $90.68 | 2026-04-03 13:49:05 |
| TXN-01018497 | Square | $111.09 | $3.22 | $107.87 | 2026-04-03 13:47:00 |
| TXN-01015007 | GrubHub | $136.20 | $40.86 | $95.34 | 2026-04-03 13:46:47 |
| TXN-01017832 | Square | $140.79 | $4.08 | $136.71 | 2026-04-03 13:45:14 |
| TXN-01016287 | Toast | $108.15 | $2.81 | $105.34 | 2026-04-03 13:43:02 |
| TXN-01011628 | DoorDash | $108.83 | $32.65 | $76.18 | 2026-04-03 13:41:37 |
| TXN-01018732 | Square | $60.65 | $1.76 | $58.89 | 2026-04-03 13:33:07 |
| TXN-01011173 | DoorDash | $112.00 | $33.60 | $78.40 | 2026-04-03 13:32:59 |
| TXN-01017376 | Toast | $67.68 | $1.76 | $65.92 | 2026-04-03 13:32:06 |
| TXN-01015722 | GrubHub | $59.30 | $17.79 | $41.51 | 2026-04-03 13:31:55 |