Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012192 | DoorDash | $117.96 | $35.39 | $82.57 | 2026-03-24 20:50:50 |
| TXN-01011251 | DoorDash | $78.95 | $23.68 | $55.27 | 2026-03-24 20:44:15 |
| TXN-01010107 | DoorDash | $121.83 | $36.55 | $85.28 | 2026-03-24 20:37:24 |
| TXN-01011057 | DoorDash | $69.70 | $20.91 | $48.79 | 2026-03-24 20:28:45 |
| TXN-01009428 | DoorDash | $79.06 | $23.72 | $55.34 | 2026-03-24 20:28:29 |
| TXN-01010655 | DoorDash | $70.09 | $21.03 | $49.06 | 2026-03-24 20:04:55 |
| TXN-01009909 | DoorDash | $150.53 | $45.16 | $105.37 | 2026-03-24 20:01:18 |
| TXN-01009337 | DoorDash | $89.54 | $26.86 | $62.68 | 2026-03-24 19:24:48 |
| TXN-01012028 | DoorDash | $156.02 | $46.81 | $109.21 | 2026-03-24 19:23:25 |
| TXN-01009979 | DoorDash | $63.00 | $18.90 | $44.10 | 2026-03-24 18:58:04 |
| TXN-01010566 | DoorDash | $134.64 | $40.39 | $94.25 | 2026-03-24 18:56:45 |
| TXN-01011008 | DoorDash | $155.13 | $46.54 | $108.59 | 2026-03-24 18:53:58 |
| TXN-01010805 | DoorDash | $94.45 | $28.34 | $66.11 | 2026-03-24 18:49:56 |
| TXN-01012212 | DoorDash | $111.34 | $33.40 | $77.94 | 2026-03-24 18:36:15 |
| TXN-01009913 | DoorDash | $147.67 | $44.30 | $103.37 | 2026-03-24 18:32:29 |
| TXN-01009338 | DoorDash | $129.26 | $38.78 | $90.48 | 2026-03-24 18:30:39 |
| TXN-01010939 | DoorDash | $121.28 | $36.38 | $84.90 | 2026-03-24 18:27:45 |
| TXN-01009781 | DoorDash | $56.45 | $16.93 | $39.52 | 2026-03-24 18:24:49 |
| TXN-01009896 | DoorDash | $89.69 | $26.91 | $62.78 | 2026-03-24 18:22:12 |
| TXN-01009938 | DoorDash | $128.58 | $38.57 | $90.01 | 2026-03-24 18:21:47 |
| TXN-01011893 | DoorDash | $56.34 | $16.90 | $39.44 | 2026-03-24 18:15:22 |
| TXN-01011030 | DoorDash | $141.97 | $42.59 | $99.38 | 2026-03-24 18:14:16 |
| TXN-01009791 | DoorDash | $69.51 | $20.85 | $48.66 | 2026-03-24 18:00:55 |
| TXN-01010466 | DoorDash | $141.43 | $42.43 | $99.00 | 2026-03-24 17:45:07 |
| TXN-01010698 | DoorDash | $98.14 | $29.44 | $68.70 | 2026-03-24 17:44:49 |