Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017896 | Square | $43.89 | $1.27 | $42.62 | 2026-03-12 10:11:05 |
| TXN-01019165 | Square | $133.90 | $3.88 | $130.02 | 2026-03-12 09:22:04 |
| TXN-01018173 | Square | $69.38 | $2.01 | $67.37 | 2026-03-12 09:00:58 |
| TXN-01018218 | Square | $76.98 | $2.23 | $74.75 | 2026-03-12 07:39:33 |
| TXN-01018222 | Square | $125.74 | $3.65 | $122.09 | 2026-03-11 23:50:47 |
| TXN-01018531 | Square | $129.63 | $3.76 | $125.87 | 2026-03-11 22:20:21 |
| TXN-01018246 | Square | $75.33 | $2.18 | $73.15 | 2026-03-11 21:54:57 |
| TXN-01019043 | Square | $49.59 | $1.44 | $48.15 | 2026-03-11 21:31:02 |
| TXN-01018845 | Square | $99.07 | $2.87 | $96.20 | 2026-03-11 21:24:38 |
| TXN-01018465 | Square | $111.86 | $3.24 | $108.62 | 2026-03-11 20:46:06 |
| TXN-01019083 | Square | $82.94 | $2.41 | $80.53 | 2026-03-11 20:43:39 |
| TXN-01019174 | Square | $85.99 | $2.49 | $83.50 | 2026-03-11 20:04:07 |
| TXN-01018573 | Square | $59.49 | $1.73 | $57.76 | 2026-03-11 20:01:35 |
| TXN-01018385 | Square | $96.24 | $2.79 | $93.45 | 2026-03-11 19:58:27 |
| TXN-01018624 | Square | $92.95 | $2.70 | $90.25 | 2026-03-11 19:53:47 |
| TXN-01019156 | Square | $70.63 | $2.05 | $68.58 | 2026-03-11 19:50:13 |
| TXN-01017839 | Square | $132.52 | $3.84 | $128.68 | 2026-03-11 19:21:55 |
| TXN-01018111 | Square | $138.13 | $4.01 | $134.12 | 2026-03-11 19:15:43 |
| TXN-01017879 | Square | $109.01 | $3.16 | $105.85 | 2026-03-11 19:10:12 |
| TXN-01018535 | Square | $65.35 | $1.90 | $63.45 | 2026-03-11 18:54:29 |
| TXN-01018442 | Square | $89.93 | $2.61 | $87.32 | 2026-03-11 18:48:29 |
| TXN-01018089 | Square | $107.64 | $3.12 | $104.52 | 2026-03-11 18:29:46 |
| TXN-01017714 | Square | $66.79 | $1.94 | $64.85 | 2026-03-11 18:22:03 |
| TXN-01018499 | Square | $83.16 | $2.41 | $80.75 | 2026-03-11 18:16:40 |
| TXN-01018358 | Square | $45.21 | $1.31 | $43.90 | 2026-03-11 18:07:29 |