Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017983 | Square | $101.10 | $2.93 | $98.17 | 2026-03-11 18:04:02 |
| TXN-01018012 | Square | $141.96 | $4.12 | $137.84 | 2026-03-11 17:39:18 |
| TXN-01019037 | Square | $96.84 | $2.81 | $94.03 | 2026-03-11 17:25:04 |
| TXN-01018018 | Square | $66.93 | $1.94 | $64.99 | 2026-03-11 17:06:47 |
| TXN-01018491 | Square | $44.61 | $1.29 | $43.32 | 2026-03-11 16:52:57 |
| TXN-01017985 | Square | $124.14 | $3.60 | $120.54 | 2026-03-11 16:33:51 |
| TXN-01018882 | Square | $134.15 | $3.89 | $130.26 | 2026-03-11 16:17:34 |
| TXN-01018575 | Square | $124.28 | $3.60 | $120.68 | 2026-03-11 15:13:51 |
| TXN-01019007 | Square | $122.36 | $3.55 | $118.81 | 2026-03-11 15:00:50 |
| TXN-01018948 | Square | $140.34 | $4.07 | $136.27 | 2026-03-11 14:59:06 |
| TXN-01017895 | Square | $65.23 | $1.89 | $63.34 | 2026-03-11 14:55:20 |
| TXN-01018892 | Square | $123.85 | $3.59 | $120.26 | 2026-03-11 14:50:53 |
| TXN-01019154 | Square | $49.14 | $1.43 | $47.71 | 2026-03-11 14:49:49 |
| TXN-01018501 | Square | $111.22 | $3.23 | $107.99 | 2026-03-11 14:30:11 |
| TXN-01017864 | Square | $110.11 | $3.19 | $106.92 | 2026-03-11 14:11:37 |
| TXN-01019181 | Square | $61.59 | $1.79 | $59.80 | 2026-03-11 14:07:26 |
| TXN-01018574 | Square | $86.77 | $2.52 | $84.25 | 2026-03-11 14:03:33 |
| TXN-01019110 | Square | $55.26 | $1.60 | $53.66 | 2026-03-11 13:57:10 |
| TXN-01018697 | Square | $76.93 | $2.23 | $74.70 | 2026-03-11 13:31:42 |
| TXN-01017927 | Square | $90.54 | $2.63 | $87.91 | 2026-03-11 13:26:18 |
| TXN-01018102 | Square | $64.10 | $1.86 | $62.24 | 2026-03-11 13:18:30 |
| TXN-01017939 | Square | $122.44 | $3.55 | $118.89 | 2026-03-11 13:10:21 |
| TXN-01018296 | Square | $132.58 | $3.84 | $128.74 | 2026-03-11 12:59:25 |
| TXN-01017914 | Square | $92.05 | $2.67 | $89.38 | 2026-03-11 12:48:06 |
| TXN-01018025 | Square | $52.32 | $1.52 | $50.80 | 2026-03-11 12:44:32 |