Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012763 | UberEats | $134.28 | $40.28 | $94.00 | 2026-04-03 12:23:02 |
| TXN-01012182 | DoorDash | $59.09 | $17.73 | $41.36 | 2026-04-03 12:22:52 |
| TXN-01016659 | Toast | $125.79 | $3.27 | $122.52 | 2026-04-03 12:20:37 |
| TXN-01011223 | DoorDash | $133.05 | $39.91 | $93.14 | 2026-04-03 12:17:51 |
| TXN-01014613 | UberEats | $80.43 | $24.13 | $56.30 | 2026-04-03 12:14:21 |
| TXN-01019878 | Clover | $86.11 | $2.07 | $84.04 | 2026-04-03 12:13:48 |
| TXN-01018127 | Square | $69.54 | $2.02 | $67.52 | 2026-04-03 12:13:35 |
| TXN-01011905 | DoorDash | $88.62 | $26.59 | $62.03 | 2026-04-03 12:13:13 |
| TXN-01010945 | DoorDash | $125.46 | $37.64 | $87.82 | 2026-04-03 12:06:08 |
| TXN-01016240 | Toast | $86.25 | $2.24 | $84.01 | 2026-04-03 12:05:30 |
| TXN-01015880 | Toast | $137.61 | $3.58 | $134.03 | 2026-04-03 12:05:27 |
| TXN-01012015 | DoorDash | $141.10 | $42.33 | $98.77 | 2026-04-03 12:04:22 |
| TXN-01012008 | DoorDash | $151.81 | $45.54 | $106.27 | 2026-04-03 12:03:47 |
| TXN-01011485 | DoorDash | $116.14 | $34.84 | $81.30 | 2026-04-03 12:03:36 |
| TXN-01018656 | Square | $63.99 | $1.86 | $62.13 | 2026-04-03 12:02:56 |
| TXN-01017545 | Toast | $129.09 | $3.36 | $125.73 | 2026-04-03 12:02:19 |
| TXN-01012058 | DoorDash | $153.16 | $45.95 | $107.21 | 2026-04-03 12:02:06 |
| TXN-01013399 | UberEats | $51.09 | $15.33 | $35.76 | 2026-04-03 12:01:43 |
| TXN-01016539 | Toast | $115.83 | $3.01 | $112.82 | 2026-04-03 11:59:41 |
| TXN-01010535 | DoorDash | $154.87 | $46.46 | $108.41 | 2026-04-03 11:59:37 |
| TXN-01018010 | Square | $44.41 | $1.29 | $43.12 | 2026-04-03 11:58:40 |
| TXN-01019975 | Clover | $101.50 | $2.44 | $99.06 | 2026-04-03 11:55:18 |
| TXN-01012000 | DoorDash | $59.49 | $17.85 | $41.64 | 2026-04-03 11:54:55 |
| TXN-01017010 | Toast | $49.48 | $1.29 | $48.19 | 2026-04-03 11:54:21 |
| TXN-01010129 | DoorDash | $127.33 | $38.20 | $89.13 | 2026-04-03 11:51:53 |