Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017704 | Square | $124.36 | $3.61 | $120.75 | 2026-03-10 18:03:14 |
| TXN-01017851 | Square | $142.16 | $4.12 | $138.04 | 2026-03-10 17:56:49 |
| TXN-01017833 | Square | $102.28 | $2.97 | $99.31 | 2026-03-10 17:48:22 |
| TXN-01018851 | Square | $114.03 | $3.31 | $110.72 | 2026-03-10 17:15:58 |
| TXN-01018129 | Square | $102.48 | $2.97 | $99.51 | 2026-03-10 17:05:33 |
| TXN-01017809 | Square | $61.95 | $1.80 | $60.15 | 2026-03-10 15:56:21 |
| TXN-01018996 | Square | $136.44 | $3.96 | $132.48 | 2026-03-10 15:44:01 |
| TXN-01018526 | Square | $129.05 | $3.74 | $125.31 | 2026-03-10 15:12:00 |
| TXN-01017722 | Square | $120.86 | $3.50 | $117.36 | 2026-03-10 15:07:23 |
| TXN-01018608 | Square | $86.14 | $2.50 | $83.64 | 2026-03-10 15:03:57 |
| TXN-01018684 | Square | $68.69 | $1.99 | $66.70 | 2026-03-10 14:59:35 |
| TXN-01018527 | Square | $113.64 | $3.30 | $110.34 | 2026-03-10 14:44:42 |
| TXN-01018043 | Square | $101.48 | $2.94 | $98.54 | 2026-03-10 14:35:53 |
| TXN-01018590 | Square | $75.86 | $2.20 | $73.66 | 2026-03-10 13:58:01 |
| TXN-01018733 | Square | $63.07 | $1.83 | $61.24 | 2026-03-10 13:42:46 |
| TXN-01018920 | Square | $66.74 | $1.94 | $64.80 | 2026-03-10 13:26:05 |
| TXN-01018186 | Square | $137.71 | $3.99 | $133.72 | 2026-03-10 13:23:27 |
| TXN-01018409 | Square | $144.70 | $4.20 | $140.50 | 2026-03-10 13:17:31 |
| TXN-01018769 | Square | $112.38 | $3.26 | $109.12 | 2026-03-10 13:15:27 |
| TXN-01017792 | Square | $140.17 | $4.06 | $136.11 | 2026-03-10 13:13:39 |
| TXN-01017738 | Square | $104.25 | $3.02 | $101.23 | 2026-03-10 13:08:47 |
| TXN-01019006 | Square | $138.55 | $4.02 | $134.53 | 2026-03-10 12:59:34 |
| TXN-01018413 | Square | $104.03 | $3.02 | $101.01 | 2026-03-10 12:56:39 |
| TXN-01017868 | Square | $143.17 | $4.15 | $139.02 | 2026-03-10 12:31:19 |
| TXN-01018285 | Square | $111.34 | $3.23 | $108.11 | 2026-03-10 12:29:42 |