Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018172 | Square | $52.29 | $1.52 | $50.77 | 2026-03-10 12:26:43 |
| TXN-01018546 | Square | $138.80 | $4.03 | $134.77 | 2026-03-10 12:19:31 |
| TXN-01019105 | Square | $117.73 | $3.41 | $114.32 | 2026-03-10 12:01:54 |
| TXN-01018214 | Square | $134.70 | $3.91 | $130.79 | 2026-03-10 11:50:48 |
| TXN-01017989 | Square | $112.39 | $3.26 | $109.13 | 2026-03-10 11:35:18 |
| TXN-01019065 | Square | $57.53 | $1.67 | $55.86 | 2026-03-10 11:34:06 |
| TXN-01018479 | Square | $70.01 | $2.03 | $67.98 | 2026-03-10 11:16:46 |
| TXN-01017805 | Square | $90.10 | $2.61 | $87.49 | 2026-03-10 11:02:00 |
| TXN-01017855 | Square | $79.60 | $2.31 | $77.29 | 2026-03-10 10:47:29 |
| TXN-01018646 | Square | $128.61 | $3.73 | $124.88 | 2026-03-10 07:11:36 |
| TXN-01018799 | Square | $95.28 | $2.76 | $92.52 | 2026-03-09 23:24:48 |
| TXN-01017811 | Square | $59.96 | $1.74 | $58.22 | 2026-03-09 23:14:34 |
| TXN-01018067 | Square | $143.04 | $4.15 | $138.89 | 2026-03-09 23:12:25 |
| TXN-01018380 | Square | $83.46 | $2.42 | $81.04 | 2026-03-09 23:03:21 |
| TXN-01017698 | Square | $44.06 | $1.28 | $42.78 | 2026-03-09 22:39:42 |
| TXN-01019019 | Square | $58.87 | $1.71 | $57.16 | 2026-03-09 20:59:02 |
| TXN-01017955 | Square | $124.84 | $3.62 | $121.22 | 2026-03-09 20:56:03 |
| TXN-01017786 | Square | $48.22 | $1.40 | $46.82 | 2026-03-09 20:18:51 |
| TXN-01018210 | Square | $59.84 | $1.74 | $58.10 | 2026-03-09 19:52:40 |
| TXN-01018097 | Square | $82.93 | $2.40 | $80.53 | 2026-03-09 19:35:31 |
| TXN-01018885 | Square | $98.91 | $2.87 | $96.04 | 2026-03-09 19:10:21 |
| TXN-01018612 | Square | $135.11 | $3.92 | $131.19 | 2026-03-09 18:59:11 |
| TXN-01018735 | Square | $79.92 | $2.32 | $77.60 | 2026-03-09 18:40:52 |
| TXN-01017837 | Square | $131.00 | $3.80 | $127.20 | 2026-03-09 18:30:33 |
| TXN-01018609 | Square | $57.92 | $1.68 | $56.24 | 2026-03-09 18:22:20 |