Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017296 | Toast | $60.33 | $1.57 | $58.76 | 2026-03-15 18:54:55 |
| TXN-01016483 | Toast | $130.47 | $3.39 | $127.08 | 2026-03-15 18:49:30 |
| TXN-01017246 | Toast | $46.75 | $1.22 | $45.53 | 2026-03-15 18:48:00 |
| TXN-01017361 | Toast | $101.32 | $2.63 | $98.69 | 2026-03-15 18:37:37 |
| TXN-01017351 | Toast | $88.81 | $2.31 | $86.50 | 2026-03-15 18:32:55 |
| TXN-01016679 | Toast | $116.84 | $3.04 | $113.80 | 2026-03-15 18:26:47 |
| TXN-01017168 | Toast | $38.43 | $1.00 | $37.43 | 2026-03-15 18:25:28 |
| TXN-01016762 | Toast | $70.74 | $1.84 | $68.90 | 2026-03-15 18:20:51 |
| TXN-01016849 | Toast | $55.63 | $1.45 | $54.18 | 2026-03-15 18:17:49 |
| TXN-01017465 | Toast | $107.94 | $2.81 | $105.13 | 2026-03-15 18:09:51 |
| TXN-01016476 | Toast | $88.98 | $2.31 | $86.67 | 2026-03-15 18:03:14 |
| TXN-01016172 | Toast | $113.27 | $2.95 | $110.32 | 2026-03-15 17:38:08 |
| TXN-01016754 | Toast | $125.75 | $3.27 | $122.48 | 2026-03-15 17:27:00 |
| TXN-01017674 | Toast | $103.79 | $2.70 | $101.09 | 2026-03-15 17:20:46 |
| TXN-01016169 | Toast | $119.08 | $3.10 | $115.98 | 2026-03-15 17:14:42 |
| TXN-01016673 | Toast | $79.75 | $2.07 | $77.68 | 2026-03-15 17:11:17 |
| TXN-01016158 | Toast | $133.82 | $3.48 | $130.34 | 2026-03-15 17:10:57 |
| TXN-01015886 | Toast | $89.19 | $2.32 | $86.87 | 2026-03-15 16:18:15 |
| TXN-01017325 | Toast | $93.88 | $2.44 | $91.44 | 2026-03-15 15:43:16 |
| TXN-01016145 | Toast | $92.64 | $2.41 | $90.23 | 2026-03-15 15:35:47 |
| TXN-01015894 | Toast | $49.82 | $1.30 | $48.52 | 2026-03-15 15:20:44 |
| TXN-01016421 | Toast | $108.22 | $2.81 | $105.41 | 2026-03-15 15:13:44 |
| TXN-01015781 | Toast | $125.90 | $3.27 | $122.63 | 2026-03-15 14:52:54 |
| TXN-01017092 | Toast | $101.70 | $2.64 | $99.06 | 2026-03-15 14:50:32 |
| TXN-01016694 | Toast | $47.33 | $1.23 | $46.10 | 2026-03-15 14:47:21 |