Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018476 | Square | $47.55 | $1.38 | $46.17 | 2026-03-09 18:16:55 |
| TXN-01018036 | Square | $139.23 | $4.04 | $135.19 | 2026-03-09 18:04:49 |
| TXN-01018357 | Square | $73.22 | $2.12 | $71.10 | 2026-03-09 18:04:24 |
| TXN-01017918 | Square | $79.20 | $2.30 | $76.90 | 2026-03-09 17:44:40 |
| TXN-01019112 | Square | $116.66 | $3.38 | $113.28 | 2026-03-09 16:49:43 |
| TXN-01017881 | Square | $126.38 | $3.67 | $122.71 | 2026-03-09 16:39:38 |
| TXN-01018377 | Square | $51.69 | $1.50 | $50.19 | 2026-03-09 15:24:32 |
| TXN-01018717 | Square | $102.04 | $2.96 | $99.08 | 2026-03-09 14:39:05 |
| TXN-01019054 | Square | $144.05 | $4.18 | $139.87 | 2026-03-09 14:35:21 |
| TXN-01018860 | Square | $49.02 | $1.42 | $47.60 | 2026-03-09 14:34:24 |
| TXN-01018930 | Square | $125.63 | $3.64 | $121.99 | 2026-03-09 14:22:03 |
| TXN-01018828 | Square | $38.16 | $1.11 | $37.05 | 2026-03-09 13:27:13 |
| TXN-01018760 | Square | $87.00 | $2.52 | $84.48 | 2026-03-09 13:18:20 |
| TXN-01018205 | Square | $46.02 | $1.33 | $44.69 | 2026-03-09 13:09:05 |
| TXN-01018820 | Square | $87.76 | $2.55 | $85.21 | 2026-03-09 13:08:48 |
| TXN-01018657 | Square | $44.56 | $1.29 | $43.27 | 2026-03-09 12:58:10 |
| TXN-01017942 | Square | $63.03 | $1.83 | $61.20 | 2026-03-09 12:48:24 |
| TXN-01018631 | Square | $139.55 | $4.05 | $135.50 | 2026-03-09 12:47:25 |
| TXN-01018009 | Square | $69.35 | $2.01 | $67.34 | 2026-03-09 12:33:30 |
| TXN-01017772 | Square | $119.14 | $3.46 | $115.68 | 2026-03-09 12:17:30 |
| TXN-01018016 | Square | $85.98 | $2.49 | $83.49 | 2026-03-09 11:53:00 |
| TXN-01018495 | Square | $58.17 | $1.69 | $56.48 | 2026-03-09 11:44:21 |
| TXN-01018871 | Square | $76.40 | $2.22 | $74.18 | 2026-03-09 11:42:25 |
| TXN-01018267 | Square | $115.19 | $3.34 | $111.85 | 2026-03-09 10:36:46 |
| TXN-01018225 | Square | $82.81 | $2.40 | $80.41 | 2026-03-09 10:33:12 |