Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016741 | Toast | $81.00 | $2.11 | $78.89 | 2026-03-15 14:03:22 |
| TXN-01016970 | Toast | $93.59 | $2.43 | $91.16 | 2026-03-15 13:50:53 |
| TXN-01016746 | Toast | $96.95 | $2.52 | $94.43 | 2026-03-15 13:48:40 |
| TXN-01017639 | Toast | $123.90 | $3.22 | $120.68 | 2026-03-15 13:44:20 |
| TXN-01016272 | Toast | $95.73 | $2.49 | $93.24 | 2026-03-15 13:40:11 |
| TXN-01016085 | Toast | $79.27 | $2.06 | $77.21 | 2026-03-15 13:31:22 |
| TXN-01016766 | Toast | $83.55 | $2.17 | $81.38 | 2026-03-15 13:26:43 |
| TXN-01017373 | Toast | $130.65 | $3.40 | $127.25 | 2026-03-15 13:18:20 |
| TXN-01015834 | Toast | $113.21 | $2.94 | $110.27 | 2026-03-15 13:06:40 |
| TXN-01016911 | Toast | $55.37 | $1.44 | $53.93 | 2026-03-15 13:03:06 |
| TXN-01017443 | Toast | $132.59 | $3.45 | $129.14 | 2026-03-15 12:57:59 |
| TXN-01017181 | Toast | $116.37 | $3.03 | $113.34 | 2026-03-15 12:56:33 |
| TXN-01016912 | Toast | $144.12 | $3.75 | $140.37 | 2026-03-15 12:55:06 |
| TXN-01017321 | Toast | $88.06 | $2.29 | $85.77 | 2026-03-15 12:51:28 |
| TXN-01016763 | Toast | $100.71 | $2.62 | $98.09 | 2026-03-15 12:41:59 |
| TXN-01016710 | Toast | $141.12 | $3.67 | $137.45 | 2026-03-15 12:40:48 |
| TXN-01016428 | Toast | $60.82 | $1.58 | $59.24 | 2026-03-15 12:38:41 |
| TXN-01017370 | Toast | $62.84 | $1.63 | $61.21 | 2026-03-15 12:37:41 |
| TXN-01016511 | Toast | $45.93 | $1.19 | $44.74 | 2026-03-15 12:28:32 |
| TXN-01017486 | Toast | $131.71 | $3.42 | $128.29 | 2026-03-15 12:27:33 |
| TXN-01015829 | Toast | $101.35 | $2.64 | $98.71 | 2026-03-15 12:11:01 |
| TXN-01017530 | Toast | $71.42 | $1.86 | $69.56 | 2026-03-15 11:10:58 |
| TXN-01016420 | Toast | $105.26 | $2.74 | $102.52 | 2026-03-15 11:07:42 |
| TXN-01016380 | Toast | $132.30 | $3.44 | $128.86 | 2026-03-15 08:02:19 |
| TXN-01016677 | Toast | $114.31 | $2.97 | $111.34 | 2026-03-14 23:38:49 |