Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018082 | Square | $85.87 | $2.49 | $83.38 | 2026-03-09 10:30:22 |
| TXN-01017756 | Square | $123.11 | $3.57 | $119.54 | 2026-03-09 10:16:43 |
| TXN-01018605 | Square | $82.83 | $2.40 | $80.43 | 2026-03-09 09:52:30 |
| TXN-01018008 | Square | $87.50 | $2.54 | $84.96 | 2026-03-09 09:15:25 |
| TXN-01018802 | Square | $47.25 | $1.37 | $45.88 | 2026-03-09 08:13:06 |
| TXN-01018351 | Square | $75.38 | $2.19 | $73.19 | 2026-03-09 08:08:49 |
| TXN-01018376 | Square | $127.36 | $3.69 | $123.67 | 2026-03-08 22:59:31 |
| TXN-01018329 | Square | $73.56 | $2.13 | $71.43 | 2026-03-08 21:06:57 |
| TXN-01018145 | Square | $90.01 | $2.61 | $87.40 | 2026-03-08 20:57:35 |
| TXN-01018544 | Square | $53.74 | $1.56 | $52.18 | 2026-03-08 20:42:10 |
| TXN-01018729 | Square | $116.31 | $3.37 | $112.94 | 2026-03-08 20:12:13 |
| TXN-01018430 | Square | $107.85 | $3.13 | $104.72 | 2026-03-08 19:47:26 |
| TXN-01018515 | Square | $54.54 | $1.58 | $52.96 | 2026-03-08 19:22:24 |
| TXN-01018125 | Square | $109.14 | $3.17 | $105.97 | 2026-03-08 19:17:45 |
| TXN-01018708 | Square | $106.23 | $3.08 | $103.15 | 2026-03-08 18:58:28 |
| TXN-01017813 | Square | $86.75 | $2.52 | $84.23 | 2026-03-08 18:55:30 |
| TXN-01018821 | Square | $106.25 | $3.08 | $103.17 | 2026-03-08 18:34:54 |
| TXN-01018316 | Square | $95.50 | $2.77 | $92.73 | 2026-03-08 18:32:39 |
| TXN-01018206 | Square | $55.97 | $1.62 | $54.35 | 2026-03-08 18:30:27 |
| TXN-01018506 | Square | $69.85 | $2.03 | $67.82 | 2026-03-08 18:25:46 |
| TXN-01018447 | Square | $46.65 | $1.35 | $45.30 | 2026-03-08 18:20:53 |
| TXN-01018789 | Square | $60.45 | $1.75 | $58.70 | 2026-03-08 18:20:30 |
| TXN-01018811 | Square | $75.35 | $2.19 | $73.16 | 2026-03-08 17:57:32 |
| TXN-01019160 | Square | $120.81 | $3.50 | $117.31 | 2026-03-08 17:38:45 |
| TXN-01018607 | Square | $109.26 | $3.17 | $106.09 | 2026-03-08 17:21:32 |