Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016110 | Toast | $72.38 | $1.88 | $70.50 | 2026-03-14 23:06:09 |
| TXN-01017362 | Toast | $67.81 | $1.76 | $66.05 | 2026-03-14 22:17:39 |
| TXN-01017214 | Toast | $122.76 | $3.19 | $119.57 | 2026-03-14 22:16:34 |
| TXN-01017544 | Toast | $116.42 | $3.03 | $113.39 | 2026-03-14 21:27:05 |
| TXN-01016981 | Toast | $128.62 | $3.34 | $125.28 | 2026-03-14 21:10:01 |
| TXN-01016926 | Toast | $47.92 | $1.25 | $46.67 | 2026-03-14 20:30:03 |
| TXN-01016805 | Toast | $116.24 | $3.02 | $113.22 | 2026-03-14 20:26:14 |
| TXN-01017028 | Toast | $116.24 | $3.02 | $113.22 | 2026-03-14 20:24:59 |
| TXN-01017495 | Toast | $81.38 | $2.12 | $79.26 | 2026-03-14 19:52:31 |
| TXN-01017501 | Toast | $131.30 | $3.41 | $127.89 | 2026-03-14 19:46:55 |
| TXN-01017113 | Toast | $38.11 | $0.99 | $37.12 | 2026-03-14 19:32:04 |
| TXN-01016980 | Toast | $117.53 | $3.06 | $114.47 | 2026-03-14 19:02:46 |
| TXN-01016418 | Toast | $49.61 | $1.29 | $48.32 | 2026-03-14 18:59:41 |
| TXN-01016593 | Toast | $123.80 | $3.22 | $120.58 | 2026-03-14 18:52:27 |
| TXN-01017001 | Toast | $66.24 | $1.72 | $64.52 | 2026-03-14 18:48:43 |
| TXN-01016176 | Toast | $39.59 | $1.03 | $38.56 | 2026-03-14 18:41:40 |
| TXN-01017307 | Toast | $98.23 | $2.55 | $95.68 | 2026-03-14 18:36:01 |
| TXN-01017268 | Toast | $104.75 | $2.72 | $102.03 | 2026-03-14 18:10:04 |
| TXN-01016737 | Toast | $135.03 | $3.51 | $131.52 | 2026-03-14 18:07:37 |
| TXN-01017600 | Toast | $111.47 | $2.90 | $108.57 | 2026-03-14 17:53:13 |
| TXN-01017105 | Toast | $66.42 | $1.73 | $64.69 | 2026-03-14 17:51:42 |
| TXN-01016023 | Toast | $56.06 | $1.46 | $54.60 | 2026-03-14 17:36:58 |
| TXN-01017292 | Toast | $63.79 | $1.66 | $62.13 | 2026-03-14 17:28:52 |
| TXN-01016429 | Toast | $126.07 | $3.28 | $122.79 | 2026-03-14 16:41:38 |
| TXN-01016732 | Toast | $45.13 | $1.17 | $43.96 | 2026-03-14 16:38:48 |