Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017299 | Toast | $126.20 | $3.28 | $122.92 | 2026-04-06 18:09:26 |
| TXN-01015892 | Toast | $39.17 | $1.02 | $38.15 | 2026-04-06 18:08:24 |
| TXN-01019737 | Clover | $94.43 | $2.27 | $92.16 | 2026-04-06 18:05:30 |
| TXN-01016323 | Toast | $48.30 | $1.26 | $47.04 | 2026-04-06 18:03:28 |
| TXN-01011006 | DoorDash | $80.34 | $24.10 | $56.24 | 2026-04-06 18:03:16 |
| TXN-01017483 | Toast | $74.81 | $1.95 | $72.86 | 2026-04-06 18:02:33 |
| TXN-01010983 | DoorDash | $152.87 | $45.86 | $107.01 | 2026-04-06 18:02:03 |
| TXN-01013630 | UberEats | $68.24 | $20.47 | $47.77 | 2026-04-06 18:00:54 |
| TXN-01011287 | DoorDash | $143.86 | $43.16 | $100.70 | 2026-04-06 17:59:52 |
| TXN-01016411 | Toast | $138.67 | $3.61 | $135.06 | 2026-04-06 17:55:56 |
| TXN-01012813 | UberEats | $59.62 | $17.89 | $41.73 | 2026-04-06 17:55:16 |
| TXN-01016880 | Toast | $132.32 | $3.44 | $128.88 | 2026-04-06 17:50:31 |
| TXN-01010143 | DoorDash | $158.22 | $47.47 | $110.75 | 2026-04-06 17:45:09 |
| TXN-01016205 | Toast | $142.15 | $3.70 | $138.45 | 2026-04-06 17:42:28 |
| TXN-01012152 | DoorDash | $62.05 | $18.61 | $43.44 | 2026-04-06 17:41:31 |
| TXN-01016686 | Toast | $95.80 | $2.49 | $93.31 | 2026-04-06 17:40:43 |
| TXN-01016954 | Toast | $73.41 | $1.91 | $71.50 | 2026-04-06 17:38:41 |
| TXN-01017098 | Toast | $87.07 | $2.26 | $84.81 | 2026-04-06 17:37:44 |
| TXN-01013105 | UberEats | $114.00 | $34.20 | $79.80 | 2026-04-06 17:37:34 |
| TXN-01013884 | UberEats | $64.41 | $19.32 | $45.09 | 2026-04-06 17:36:44 |
| TXN-01013953 | UberEats | $147.42 | $44.23 | $103.19 | 2026-04-06 17:35:31 |
| TXN-01012857 | UberEats | $75.07 | $22.52 | $52.55 | 2026-04-06 17:34:58 |
| TXN-01014936 | GrubHub | $95.03 | $28.51 | $66.52 | 2026-04-06 17:31:12 |
| TXN-01010214 | DoorDash | $99.08 | $29.72 | $69.36 | 2026-04-06 17:27:10 |
| TXN-01012454 | UberEats | $134.96 | $40.49 | $94.47 | 2026-04-06 17:20:54 |