Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019704 | Clover | $127.70 | $3.06 | $124.64 | 2026-04-02 16:36:08 |
| TXN-01019411 | Clover | $141.59 | $3.40 | $138.19 | 2026-04-02 15:35:44 |
| TXN-01019956 | Clover | $73.18 | $1.76 | $71.42 | 2026-04-02 14:38:28 |
| TXN-01019642 | Clover | $79.50 | $1.91 | $77.59 | 2026-04-02 13:50:45 |
| TXN-01019712 | Clover | $78.72 | $1.89 | $76.83 | 2026-04-02 13:34:13 |
| TXN-01019889 | Clover | $97.55 | $2.34 | $95.21 | 2026-04-02 13:07:42 |
| TXN-01019256 | Clover | $91.86 | $2.20 | $89.66 | 2026-04-02 12:42:08 |
| TXN-01019983 | Clover | $94.23 | $2.26 | $91.97 | 2026-04-02 12:41:43 |
| TXN-01019304 | Clover | $116.87 | $2.80 | $114.07 | 2026-04-02 12:16:05 |
| TXN-01019840 | Clover | $127.21 | $3.05 | $124.16 | 2026-04-02 12:00:38 |
| TXN-01019647 | Clover | $101.42 | $2.43 | $98.99 | 2026-04-02 10:47:19 |
| TXN-01019563 | Clover | $67.36 | $1.62 | $65.74 | 2026-04-02 10:25:07 |
| TXN-01019683 | Clover | $76.05 | $1.83 | $74.22 | 2026-04-02 09:31:18 |
| TXN-01019825 | Clover | $97.67 | $2.34 | $95.33 | 2026-04-01 23:07:31 |
| TXN-01019868 | Clover | $77.00 | $1.85 | $75.15 | 2026-04-01 23:05:23 |
| TXN-01019290 | Clover | $94.80 | $2.28 | $92.52 | 2026-04-01 21:10:03 |
| TXN-01019721 | Clover | $108.05 | $2.59 | $105.46 | 2026-04-01 20:36:14 |
| TXN-01019230 | Clover | $140.96 | $3.38 | $137.58 | 2026-04-01 19:10:46 |
| TXN-01019527 | Clover | $80.78 | $1.94 | $78.84 | 2026-04-01 17:40:53 |
| TXN-01019592 | Clover | $89.03 | $2.14 | $86.89 | 2026-04-01 17:05:12 |
| TXN-01019508 | Clover | $136.51 | $3.28 | $133.23 | 2026-04-01 15:24:59 |
| TXN-01019689 | Clover | $120.89 | $2.90 | $117.99 | 2026-04-01 14:56:30 |
| TXN-01019567 | Clover | $91.37 | $2.19 | $89.18 | 2026-04-01 14:54:06 |
| TXN-01019695 | Clover | $135.04 | $3.24 | $131.80 | 2026-04-01 14:09:33 |
| TXN-01019379 | Clover | $53.69 | $1.29 | $52.40 | 2026-04-01 14:08:46 |