Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009627 | DoorDash | $88.71 | $26.61 | $62.10 | 2026-04-05 19:11:11 |
| TXN-01011222 | DoorDash | $106.42 | $31.93 | $74.49 | 2026-04-05 18:50:17 |
| TXN-01010381 | DoorDash | $89.65 | $26.89 | $62.76 | 2026-04-05 18:49:13 |
| TXN-01011201 | DoorDash | $132.42 | $39.73 | $92.69 | 2026-04-05 18:40:40 |
| TXN-01011016 | DoorDash | $128.40 | $38.52 | $89.88 | 2026-04-05 18:18:54 |
| TXN-01012019 | DoorDash | $115.39 | $34.62 | $80.77 | 2026-04-05 18:15:46 |
| TXN-01012217 | DoorDash | $85.16 | $25.55 | $59.61 | 2026-04-05 18:12:39 |
| TXN-01011694 | DoorDash | $126.32 | $37.90 | $88.42 | 2026-04-05 18:06:10 |
| TXN-01009435 | DoorDash | $124.83 | $37.45 | $87.38 | 2026-04-05 18:01:10 |
| TXN-01010370 | DoorDash | $77.45 | $23.23 | $54.22 | 2026-04-05 17:58:32 |
| TXN-01011589 | DoorDash | $157.84 | $47.35 | $110.49 | 2026-04-05 17:57:19 |
| TXN-01012278 | DoorDash | $127.00 | $38.10 | $88.90 | 2026-04-05 17:56:07 |
| TXN-01010265 | DoorDash | $54.19 | $16.26 | $37.93 | 2026-04-05 17:54:54 |
| TXN-01010189 | DoorDash | $84.32 | $25.30 | $59.02 | 2026-04-05 17:26:19 |
| TXN-01012164 | DoorDash | $123.53 | $37.06 | $86.47 | 2026-04-05 17:25:12 |
| TXN-01010840 | DoorDash | $84.43 | $25.33 | $59.10 | 2026-04-05 17:20:07 |
| TXN-01011461 | DoorDash | $79.84 | $23.95 | $55.89 | 2026-04-05 17:10:12 |
| TXN-01011665 | DoorDash | $104.88 | $31.46 | $73.42 | 2026-04-05 17:04:16 |
| TXN-01009408 | DoorDash | $47.29 | $14.19 | $33.10 | 2026-04-05 17:02:23 |
| TXN-01009726 | DoorDash | $53.73 | $16.12 | $37.61 | 2026-04-05 17:02:12 |
| TXN-01011624 | DoorDash | $65.33 | $19.60 | $45.73 | 2026-04-05 16:54:00 |
| TXN-01010869 | DoorDash | $99.54 | $29.86 | $69.68 | 2026-04-05 16:49:00 |
| TXN-01010689 | DoorDash | $123.83 | $37.15 | $86.68 | 2026-04-05 16:29:51 |
| TXN-01010984 | DoorDash | $54.83 | $16.45 | $38.38 | 2026-04-05 16:17:54 |
| TXN-01011560 | DoorDash | $63.43 | $19.03 | $44.40 | 2026-04-05 16:02:54 |