Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014707 | GrubHub | $81.29 | $24.39 | $56.90 | 2026-04-03 18:38:12 |
| TXN-01015553 | GrubHub | $142.43 | $42.73 | $99.70 | 2026-04-03 18:35:07 |
| TXN-01014860 | GrubHub | $61.95 | $18.59 | $43.36 | 2026-04-03 18:13:35 |
| TXN-01015278 | GrubHub | $68.23 | $20.47 | $47.76 | 2026-04-03 18:13:17 |
| TXN-01015208 | GrubHub | $134.79 | $40.44 | $94.35 | 2026-04-03 18:12:39 |
| TXN-01015355 | GrubHub | $73.56 | $22.07 | $51.49 | 2026-04-03 18:01:36 |
| TXN-01015189 | GrubHub | $71.68 | $21.50 | $50.18 | 2026-04-03 17:36:27 |
| TXN-01014699 | GrubHub | $87.22 | $26.17 | $61.05 | 2026-04-03 17:20:46 |
| TXN-01015473 | GrubHub | $155.68 | $46.70 | $108.98 | 2026-04-03 15:42:12 |
| TXN-01015233 | GrubHub | $138.05 | $41.41 | $96.64 | 2026-04-03 14:48:58 |
| TXN-01015074 | GrubHub | $48.25 | $14.47 | $33.78 | 2026-04-03 14:19:20 |
| TXN-01014874 | GrubHub | $120.55 | $36.16 | $84.39 | 2026-04-03 14:01:03 |
| TXN-01015007 | GrubHub | $136.20 | $40.86 | $95.34 | 2026-04-03 13:46:47 |
| TXN-01015722 | GrubHub | $59.30 | $17.79 | $41.51 | 2026-04-03 13:31:55 |
| TXN-01015579 | GrubHub | $75.39 | $22.62 | $52.77 | 2026-04-03 13:29:57 |
| TXN-01015406 | GrubHub | $136.80 | $41.04 | $95.76 | 2026-04-03 13:03:58 |
| TXN-01015028 | GrubHub | $157.81 | $47.34 | $110.47 | 2026-04-03 11:43:21 |
| TXN-01015209 | GrubHub | $121.49 | $36.45 | $85.04 | 2026-04-03 11:22:23 |
| TXN-01014768 | GrubHub | $151.76 | $45.53 | $106.23 | 2026-04-03 10:45:26 |
| TXN-01015687 | GrubHub | $146.25 | $43.88 | $102.37 | 2026-04-03 10:28:09 |
| TXN-01014912 | GrubHub | $148.37 | $44.51 | $103.86 | 2026-04-03 10:11:56 |
| TXN-01015421 | GrubHub | $59.14 | $17.74 | $41.40 | 2026-04-03 09:59:26 |
| TXN-01015549 | GrubHub | $156.13 | $46.84 | $109.29 | 2026-04-03 09:52:34 |
| TXN-01015478 | GrubHub | $153.30 | $45.99 | $107.31 | 2026-04-03 09:48:19 |
| TXN-01015469 | GrubHub | $82.74 | $24.82 | $57.92 | 2026-04-03 09:10:38 |