Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018276 | Square | $121.56 | $3.53 | $118.03 | 2026-04-04 14:16:09 |
| TXN-01018261 | Square | $103.93 | $3.01 | $100.92 | 2026-04-04 14:06:06 |
| TXN-01017764 | Square | $58.07 | $1.68 | $56.39 | 2026-04-04 13:46:30 |
| TXN-01018950 | Square | $98.70 | $2.86 | $95.84 | 2026-04-04 13:42:36 |
| TXN-01017858 | Square | $72.82 | $2.11 | $70.71 | 2026-04-04 13:32:57 |
| TXN-01018968 | Square | $109.35 | $3.17 | $106.18 | 2026-04-04 13:20:59 |
| TXN-01018163 | Square | $135.05 | $3.92 | $131.13 | 2026-04-04 13:19:21 |
| TXN-01018083 | Square | $67.72 | $1.96 | $65.76 | 2026-04-04 13:14:41 |
| TXN-01018496 | Square | $97.13 | $2.82 | $94.31 | 2026-04-04 13:12:11 |
| TXN-01017754 | Square | $47.29 | $1.37 | $45.92 | 2026-04-04 12:50:56 |
| TXN-01017693 | Square | $48.38 | $1.40 | $46.98 | 2026-04-04 12:32:29 |
| TXN-01018349 | Square | $94.64 | $2.74 | $91.90 | 2026-04-04 12:19:12 |
| TXN-01017690 | Square | $78.24 | $2.27 | $75.97 | 2026-04-04 12:08:24 |
| TXN-01018286 | Square | $64.24 | $1.86 | $62.38 | 2026-04-04 12:07:10 |
| TXN-01018721 | Square | $85.44 | $2.48 | $82.96 | 2026-04-04 11:51:57 |
| TXN-01018568 | Square | $102.58 | $2.97 | $99.61 | 2026-04-04 11:42:56 |
| TXN-01018045 | Square | $71.95 | $2.09 | $69.86 | 2026-04-04 11:15:30 |
| TXN-01018699 | Square | $108.54 | $3.15 | $105.39 | 2026-04-04 10:30:08 |
| TXN-01018865 | Square | $68.71 | $1.99 | $66.72 | 2026-04-04 10:16:32 |
| TXN-01018987 | Square | $113.72 | $3.30 | $110.42 | 2026-04-04 10:03:12 |
| TXN-01017847 | Square | $84.37 | $2.45 | $81.92 | 2026-04-04 09:37:18 |
| TXN-01018826 | Square | $51.14 | $1.48 | $49.66 | 2026-04-04 08:40:16 |
| TXN-01018062 | Square | $108.00 | $3.13 | $104.87 | 2026-04-04 07:27:34 |
| TXN-01018345 | Square | $89.73 | $2.60 | $87.13 | 2026-04-03 21:19:06 |
| TXN-01018602 | Square | $86.46 | $2.51 | $83.95 | 2026-04-03 20:36:06 |