Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015929 | Toast | $60.58 | $1.58 | $59.00 | 2026-04-05 09:59:33 |
| TXN-01015875 | Toast | $96.65 | $2.51 | $94.14 | 2026-04-05 09:28:47 |
| TXN-01017570 | Toast | $104.19 | $2.71 | $101.48 | 2026-04-04 22:32:29 |
| TXN-01015921 | Toast | $115.43 | $3.00 | $112.43 | 2026-04-04 21:05:12 |
| TXN-01017135 | Toast | $88.74 | $2.31 | $86.43 | 2026-04-04 20:52:42 |
| TXN-01016637 | Toast | $109.06 | $2.84 | $106.22 | 2026-04-04 20:44:36 |
| TXN-01017275 | Toast | $110.01 | $2.86 | $107.15 | 2026-04-04 20:42:52 |
| TXN-01016939 | Toast | $134.60 | $3.50 | $131.10 | 2026-04-04 20:36:55 |
| TXN-01015853 | Toast | $42.91 | $1.12 | $41.79 | 2026-04-04 20:30:26 |
| TXN-01016907 | Toast | $49.84 | $1.30 | $48.54 | 2026-04-04 20:30:00 |
| TXN-01016415 | Toast | $74.50 | $1.94 | $72.56 | 2026-04-04 20:16:05 |
| TXN-01017546 | Toast | $44.06 | $1.15 | $42.91 | 2026-04-04 19:53:15 |
| TXN-01016449 | Toast | $96.86 | $2.52 | $94.34 | 2026-04-04 19:52:25 |
| TXN-01016734 | Toast | $68.10 | $1.77 | $66.33 | 2026-04-04 19:43:17 |
| TXN-01016972 | Toast | $128.78 | $3.35 | $125.43 | 2026-04-04 19:35:26 |
| TXN-01017531 | Toast | $95.40 | $2.48 | $92.92 | 2026-04-04 18:59:24 |
| TXN-01017040 | Toast | $87.96 | $2.29 | $85.67 | 2026-04-04 18:35:24 |
| TXN-01017591 | Toast | $94.55 | $2.46 | $92.09 | 2026-04-04 18:33:27 |
| TXN-01016357 | Toast | $40.30 | $1.05 | $39.25 | 2026-04-04 18:32:01 |
| TXN-01017681 | Toast | $91.09 | $2.37 | $88.72 | 2026-04-04 18:28:59 |
| TXN-01016140 | Toast | $136.59 | $3.55 | $133.04 | 2026-04-04 18:23:15 |
| TXN-01017422 | Toast | $46.36 | $1.21 | $45.15 | 2026-04-04 18:11:01 |
| TXN-01016565 | Toast | $121.46 | $3.16 | $118.30 | 2026-04-04 18:02:44 |
| TXN-01017144 | Toast | $93.57 | $2.43 | $91.14 | 2026-04-04 17:52:38 |
| TXN-01016530 | Toast | $42.44 | $1.10 | $41.34 | 2026-04-04 17:47:43 |