Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016401 | Toast | $122.57 | $3.19 | $119.38 | 2026-03-14 16:13:01 |
| TXN-01017677 | Toast | $120.22 | $3.13 | $117.09 | 2026-03-14 15:40:40 |
| TXN-01016905 | Toast | $69.40 | $1.80 | $67.60 | 2026-03-14 15:32:12 |
| TXN-01017345 | Toast | $88.98 | $2.31 | $86.67 | 2026-03-14 15:17:10 |
| TXN-01016675 | Toast | $71.30 | $1.85 | $69.45 | 2026-03-14 14:58:11 |
| TXN-01015960 | Toast | $46.19 | $1.20 | $44.99 | 2026-03-14 14:57:07 |
| TXN-01016560 | Toast | $116.01 | $3.02 | $112.99 | 2026-03-14 14:56:56 |
| TXN-01015860 | Toast | $63.71 | $1.66 | $62.05 | 2026-03-14 14:15:24 |
| TXN-01016099 | Toast | $140.36 | $3.65 | $136.71 | 2026-03-14 14:04:48 |
| TXN-01016881 | Toast | $43.76 | $1.14 | $42.62 | 2026-03-14 14:03:28 |
| TXN-01017467 | Toast | $41.04 | $1.07 | $39.97 | 2026-03-14 13:44:14 |
| TXN-01017226 | Toast | $39.83 | $1.04 | $38.79 | 2026-03-14 13:35:19 |
| TXN-01016854 | Toast | $105.86 | $2.75 | $103.11 | 2026-03-14 13:19:03 |
| TXN-01017198 | Toast | $75.87 | $1.97 | $73.90 | 2026-03-14 13:17:42 |
| TXN-01016664 | Toast | $135.28 | $3.52 | $131.76 | 2026-03-14 13:09:44 |
| TXN-01015796 | Toast | $128.71 | $3.35 | $125.36 | 2026-03-14 12:59:00 |
| TXN-01017332 | Toast | $42.12 | $1.10 | $41.02 | 2026-03-14 12:58:50 |
| TXN-01016608 | Toast | $72.37 | $1.88 | $70.49 | 2026-03-14 12:47:10 |
| TXN-01017049 | Toast | $136.80 | $3.56 | $133.24 | 2026-03-14 12:44:55 |
| TXN-01015793 | Toast | $115.70 | $3.01 | $112.69 | 2026-03-14 12:41:24 |
| TXN-01016068 | Toast | $110.73 | $2.88 | $107.85 | 2026-03-14 12:09:54 |
| TXN-01017282 | Toast | $124.80 | $3.24 | $121.56 | 2026-03-14 12:08:49 |
| TXN-01017372 | Toast | $82.52 | $2.15 | $80.37 | 2026-03-14 11:59:57 |
| TXN-01016092 | Toast | $135.32 | $3.52 | $131.80 | 2026-03-14 11:49:09 |
| TXN-01017243 | Toast | $85.43 | $2.22 | $83.21 | 2026-03-14 11:46:24 |