Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012660 | UberEats | $45.99 | $13.80 | $32.19 | 2026-03-19 12:29:27 |
| TXN-01014212 | UberEats | $53.23 | $15.97 | $37.26 | 2026-03-19 12:27:10 |
| TXN-01014288 | UberEats | $49.15 | $14.74 | $34.41 | 2026-03-19 12:25:52 |
| TXN-01013585 | UberEats | $107.18 | $32.15 | $75.03 | 2026-03-19 12:21:08 |
| TXN-01013525 | UberEats | $119.77 | $35.93 | $83.84 | 2026-03-19 12:13:03 |
| TXN-01012987 | UberEats | $96.09 | $28.83 | $67.26 | 2026-03-19 12:11:02 |
| TXN-01013033 | UberEats | $68.63 | $20.59 | $48.04 | 2026-03-19 12:07:42 |
| TXN-01012504 | UberEats | $118.80 | $35.64 | $83.16 | 2026-03-19 12:05:37 |
| TXN-01012959 | UberEats | $109.26 | $32.78 | $76.48 | 2026-03-19 12:05:06 |
| TXN-01012979 | UberEats | $112.64 | $33.79 | $78.85 | 2026-03-19 11:54:57 |
| TXN-01013692 | UberEats | $142.95 | $42.88 | $100.07 | 2026-03-19 11:47:29 |
| TXN-01013902 | UberEats | $54.26 | $16.28 | $37.98 | 2026-03-19 11:42:33 |
| TXN-01012331 | UberEats | $144.14 | $43.24 | $100.90 | 2026-03-19 11:32:58 |
| TXN-01014206 | UberEats | $63.38 | $19.01 | $44.37 | 2026-03-19 11:31:36 |
| TXN-01014622 | UberEats | $136.06 | $40.82 | $95.24 | 2026-03-19 11:16:42 |
| TXN-01012888 | UberEats | $69.88 | $20.96 | $48.92 | 2026-03-19 11:00:33 |
| TXN-01013196 | UberEats | $92.69 | $27.81 | $64.88 | 2026-03-19 10:55:33 |
| TXN-01014468 | UberEats | $144.27 | $43.28 | $100.99 | 2026-03-19 10:54:54 |
| TXN-01013528 | UberEats | $79.05 | $23.71 | $55.34 | 2026-03-19 10:43:42 |
| TXN-01013654 | UberEats | $150.58 | $45.17 | $105.41 | 2026-03-19 10:26:32 |
| TXN-01013961 | UberEats | $122.99 | $36.90 | $86.09 | 2026-03-19 10:24:32 |
| TXN-01013965 | UberEats | $101.39 | $30.42 | $70.97 | 2026-03-19 10:03:48 |
| TXN-01012672 | UberEats | $111.46 | $33.44 | $78.02 | 2026-03-19 09:50:47 |
| TXN-01014514 | UberEats | $117.50 | $35.25 | $82.25 | 2026-03-19 09:41:39 |
| TXN-01014196 | UberEats | $118.64 | $35.59 | $83.05 | 2026-03-19 09:38:06 |