Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017055 | Toast | $44.25 | $1.15 | $43.10 | 2026-03-14 11:15:52 |
| TXN-01016117 | Toast | $120.08 | $3.12 | $116.96 | 2026-03-14 11:02:42 |
| TXN-01017428 | Toast | $92.62 | $2.41 | $90.21 | 2026-03-14 10:28:18 |
| TXN-01016056 | Toast | $43.05 | $1.12 | $41.93 | 2026-03-14 10:19:04 |
| TXN-01016149 | Toast | $89.28 | $2.32 | $86.96 | 2026-03-14 09:47:38 |
| TXN-01015949 | Toast | $128.90 | $3.35 | $125.55 | 2026-03-14 09:06:18 |
| TXN-01016782 | Toast | $51.77 | $1.35 | $50.42 | 2026-03-14 09:01:47 |
| TXN-01016610 | Toast | $87.02 | $2.26 | $84.76 | 2026-03-14 08:35:27 |
| TXN-01017558 | Toast | $61.03 | $1.59 | $59.44 | 2026-03-13 22:58:07 |
| TXN-01017324 | Toast | $134.31 | $3.49 | $130.82 | 2026-03-13 22:47:43 |
| TXN-01015950 | Toast | $46.43 | $1.21 | $45.22 | 2026-03-13 21:28:22 |
| TXN-01016108 | Toast | $133.23 | $3.46 | $129.77 | 2026-03-13 21:09:44 |
| TXN-01016194 | Toast | $138.06 | $3.59 | $134.47 | 2026-03-13 20:55:59 |
| TXN-01017399 | Toast | $130.57 | $3.39 | $127.18 | 2026-03-13 20:52:33 |
| TXN-01017504 | Toast | $45.81 | $1.19 | $44.62 | 2026-03-13 20:47:37 |
| TXN-01016467 | Toast | $75.65 | $1.97 | $73.68 | 2026-03-13 20:37:50 |
| TXN-01016456 | Toast | $107.76 | $2.80 | $104.96 | 2026-03-13 20:12:13 |
| TXN-01017004 | Toast | $67.18 | $1.75 | $65.43 | 2026-03-13 20:03:46 |
| TXN-01016944 | Toast | $82.55 | $2.15 | $80.40 | 2026-03-13 20:02:03 |
| TXN-01017619 | Toast | $80.19 | $2.08 | $78.11 | 2026-03-13 19:45:57 |
| TXN-01017390 | Toast | $108.47 | $2.82 | $105.65 | 2026-03-13 19:43:36 |
| TXN-01017139 | Toast | $132.84 | $3.45 | $129.39 | 2026-03-13 19:32:10 |
| TXN-01016643 | Toast | $135.29 | $3.52 | $131.77 | 2026-03-13 19:15:09 |
| TXN-01015891 | Toast | $41.77 | $1.09 | $40.68 | 2026-03-13 19:02:10 |
| TXN-01016576 | Toast | $131.95 | $3.43 | $128.52 | 2026-03-13 18:48:51 |