Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013140 | UberEats | $153.01 | $45.90 | $107.11 | 2026-03-19 09:24:24 |
| TXN-01013080 | UberEats | $145.66 | $43.70 | $101.96 | 2026-03-19 08:56:28 |
| TXN-01012532 | UberEats | $60.27 | $18.08 | $42.19 | 2026-03-19 08:12:44 |
| TXN-01013128 | UberEats | $51.63 | $15.49 | $36.14 | 2026-03-18 21:56:38 |
| TXN-01013651 | UberEats | $144.30 | $43.29 | $101.01 | 2026-03-18 21:36:58 |
| TXN-01012420 | UberEats | $126.80 | $38.04 | $88.76 | 2026-03-18 20:50:07 |
| TXN-01013209 | UberEats | $58.42 | $17.53 | $40.89 | 2026-03-18 20:32:34 |
| TXN-01012560 | UberEats | $112.36 | $33.71 | $78.65 | 2026-03-18 20:14:12 |
| TXN-01014488 | UberEats | $68.87 | $20.66 | $48.21 | 2026-03-18 20:03:07 |
| TXN-01013445 | UberEats | $119.94 | $35.98 | $83.96 | 2026-03-18 20:02:02 |
| TXN-01013844 | UberEats | $59.71 | $17.91 | $41.80 | 2026-03-18 19:50:28 |
| TXN-01013157 | UberEats | $77.54 | $23.26 | $54.28 | 2026-03-18 19:48:57 |
| TXN-01012716 | UberEats | $156.05 | $46.82 | $109.23 | 2026-03-18 19:48:18 |
| TXN-01014260 | UberEats | $104.54 | $31.36 | $73.18 | 2026-03-18 19:44:51 |
| TXN-01014553 | UberEats | $63.71 | $19.11 | $44.60 | 2026-03-18 19:34:09 |
| TXN-01014082 | UberEats | $120.63 | $36.19 | $84.44 | 2026-03-18 19:33:49 |
| TXN-01013302 | UberEats | $92.76 | $27.83 | $64.93 | 2026-03-18 19:19:47 |
| TXN-01012550 | UberEats | $133.76 | $40.13 | $93.63 | 2026-03-18 19:11:30 |
| TXN-01013190 | UberEats | $144.71 | $43.41 | $101.30 | 2026-03-18 19:05:31 |
| TXN-01012745 | UberEats | $151.97 | $45.59 | $106.38 | 2026-03-18 19:02:37 |
| TXN-01013559 | UberEats | $142.95 | $42.88 | $100.07 | 2026-03-18 18:59:48 |
| TXN-01013365 | UberEats | $136.04 | $40.81 | $95.23 | 2026-03-18 18:59:20 |
| TXN-01013062 | UberEats | $88.25 | $26.47 | $61.78 | 2026-03-18 18:57:36 |
| TXN-01013665 | UberEats | $59.82 | $17.95 | $41.87 | 2026-03-18 18:53:19 |
| TXN-01013666 | UberEats | $102.93 | $30.88 | $72.05 | 2026-03-18 18:52:45 |