Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016574 | Toast | $114.19 | $2.97 | $111.22 | 2026-03-13 18:36:23 |
| TXN-01015993 | Toast | $116.33 | $3.02 | $113.31 | 2026-03-13 18:35:12 |
| TXN-01017375 | Toast | $61.49 | $1.60 | $59.89 | 2026-03-13 18:24:16 |
| TXN-01016918 | Toast | $137.10 | $3.56 | $133.54 | 2026-03-13 18:15:31 |
| TXN-01016599 | Toast | $58.16 | $1.51 | $56.65 | 2026-03-13 18:12:27 |
| TXN-01017183 | Toast | $127.96 | $3.33 | $124.63 | 2026-03-13 17:58:09 |
| TXN-01017051 | Toast | $74.08 | $1.93 | $72.15 | 2026-03-13 17:54:54 |
| TXN-01017129 | Toast | $41.48 | $1.08 | $40.40 | 2026-03-13 17:53:59 |
| TXN-01016976 | Toast | $87.20 | $2.27 | $84.93 | 2026-03-13 17:43:12 |
| TXN-01016983 | Toast | $83.82 | $2.18 | $81.64 | 2026-03-13 17:32:15 |
| TXN-01016924 | Toast | $97.24 | $2.53 | $94.71 | 2026-03-13 17:14:39 |
| TXN-01017263 | Toast | $48.79 | $1.27 | $47.52 | 2026-03-13 17:00:19 |
| TXN-01016755 | Toast | $78.65 | $2.04 | $76.61 | 2026-03-13 16:28:49 |
| TXN-01017374 | Toast | $122.94 | $3.20 | $119.74 | 2026-03-13 16:17:42 |
| TXN-01015758 | Toast | $129.90 | $3.38 | $126.52 | 2026-03-13 16:01:55 |
| TXN-01016651 | Toast | $97.17 | $2.53 | $94.64 | 2026-03-13 15:58:04 |
| TXN-01016159 | Toast | $85.61 | $2.23 | $83.38 | 2026-03-13 15:47:49 |
| TXN-01016697 | Toast | $90.28 | $2.35 | $87.93 | 2026-03-13 15:31:48 |
| TXN-01017318 | Toast | $96.86 | $2.52 | $94.34 | 2026-03-13 15:29:44 |
| TXN-01017492 | Toast | $128.76 | $3.35 | $125.41 | 2026-03-13 15:28:59 |
| TXN-01017604 | Toast | $39.08 | $1.02 | $38.06 | 2026-03-13 15:17:57 |
| TXN-01016337 | Toast | $120.21 | $3.13 | $117.08 | 2026-03-13 15:16:10 |
| TXN-01017257 | Toast | $59.30 | $1.54 | $57.76 | 2026-03-13 14:47:00 |
| TXN-01016960 | Toast | $121.85 | $3.17 | $118.68 | 2026-03-13 14:00:57 |
| TXN-01017013 | Toast | $143.77 | $3.74 | $140.03 | 2026-03-13 13:51:02 |