Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014449 | UberEats | $60.76 | $18.23 | $42.53 | 2026-03-18 18:49:07 |
| TXN-01012641 | UberEats | $60.84 | $18.25 | $42.59 | 2026-03-18 18:44:17 |
| TXN-01013628 | UberEats | $96.07 | $28.82 | $67.25 | 2026-03-18 18:44:14 |
| TXN-01012843 | UberEats | $50.56 | $15.17 | $35.39 | 2026-03-18 18:30:36 |
| TXN-01014485 | UberEats | $100.18 | $30.05 | $70.13 | 2026-03-18 18:18:37 |
| TXN-01013065 | UberEats | $135.12 | $40.54 | $94.58 | 2026-03-18 18:13:22 |
| TXN-01012757 | UberEats | $117.95 | $35.38 | $82.57 | 2026-03-18 17:55:53 |
| TXN-01014325 | UberEats | $136.85 | $41.05 | $95.80 | 2026-03-18 17:53:53 |
| TXN-01013175 | UberEats | $141.41 | $42.42 | $98.99 | 2026-03-18 17:49:24 |
| TXN-01014297 | UberEats | $115.57 | $34.67 | $80.90 | 2026-03-18 17:38:45 |
| TXN-01013758 | UberEats | $72.65 | $21.80 | $50.85 | 2026-03-18 17:37:25 |
| TXN-01014112 | UberEats | $89.69 | $26.91 | $62.78 | 2026-03-18 17:28:19 |
| TXN-01014674 | UberEats | $150.07 | $45.02 | $105.05 | 2026-03-18 17:28:18 |
| TXN-01012645 | UberEats | $155.47 | $46.64 | $108.83 | 2026-03-18 17:21:22 |
| TXN-01013143 | UberEats | $89.53 | $26.86 | $62.67 | 2026-03-18 17:17:18 |
| TXN-01014199 | UberEats | $88.98 | $26.69 | $62.29 | 2026-03-18 17:14:08 |
| TXN-01013393 | UberEats | $93.95 | $28.18 | $65.77 | 2026-03-18 17:02:30 |
| TXN-01013269 | UberEats | $103.89 | $31.17 | $72.72 | 2026-03-18 17:02:19 |
| TXN-01014072 | UberEats | $158.00 | $47.40 | $110.60 | 2026-03-18 15:19:14 |
| TXN-01014346 | UberEats | $145.80 | $43.74 | $102.06 | 2026-03-18 15:11:21 |
| TXN-01013443 | UberEats | $85.90 | $25.77 | $60.13 | 2026-03-18 14:57:58 |
| TXN-01013197 | UberEats | $145.39 | $43.62 | $101.77 | 2026-03-18 14:56:27 |
| TXN-01013761 | UberEats | $123.98 | $37.19 | $86.79 | 2026-03-18 14:51:05 |
| TXN-01014617 | UberEats | $121.85 | $36.55 | $85.30 | 2026-03-18 14:46:18 |
| TXN-01012972 | UberEats | $136.02 | $40.81 | $95.21 | 2026-03-18 14:16:37 |