Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013415 | UberEats | $98.35 | $29.50 | $68.85 | 2026-03-18 14:09:14 |
| TXN-01013588 | UberEats | $145.47 | $43.64 | $101.83 | 2026-03-18 14:01:43 |
| TXN-01014569 | UberEats | $126.99 | $38.10 | $88.89 | 2026-03-18 13:54:38 |
| TXN-01014352 | UberEats | $154.50 | $46.35 | $108.15 | 2026-03-18 13:41:19 |
| TXN-01014463 | UberEats | $155.93 | $46.78 | $109.15 | 2026-03-18 13:40:26 |
| TXN-01013026 | UberEats | $112.61 | $33.78 | $78.83 | 2026-03-18 13:10:45 |
| TXN-01013406 | UberEats | $85.29 | $25.59 | $59.70 | 2026-03-18 13:03:35 |
| TXN-01012976 | UberEats | $64.70 | $19.41 | $45.29 | 2026-03-18 12:48:32 |
| TXN-01013138 | UberEats | $81.97 | $24.59 | $57.38 | 2026-03-18 12:42:28 |
| TXN-01012775 | UberEats | $157.74 | $47.32 | $110.42 | 2026-03-18 12:40:55 |
| TXN-01013034 | UberEats | $97.31 | $29.19 | $68.12 | 2026-03-18 12:28:31 |
| TXN-01013489 | UberEats | $48.05 | $14.41 | $33.64 | 2026-03-18 12:20:04 |
| TXN-01013495 | UberEats | $78.94 | $23.68 | $55.26 | 2026-03-18 12:15:31 |
| TXN-01014659 | UberEats | $48.60 | $14.58 | $34.02 | 2026-03-18 12:10:28 |
| TXN-01013673 | UberEats | $117.89 | $35.37 | $82.52 | 2026-03-18 12:09:19 |
| TXN-01013962 | UberEats | $76.00 | $22.80 | $53.20 | 2026-03-18 12:06:45 |
| TXN-01012795 | UberEats | $153.62 | $46.09 | $107.53 | 2026-03-18 12:02:53 |
| TXN-01013598 | UberEats | $54.24 | $16.27 | $37.97 | 2026-03-18 11:54:58 |
| TXN-01012456 | UberEats | $84.83 | $25.45 | $59.38 | 2026-03-18 11:41:25 |
| TXN-01013254 | UberEats | $69.52 | $20.86 | $48.66 | 2026-03-18 11:36:18 |
| TXN-01013931 | UberEats | $66.36 | $19.91 | $46.45 | 2026-03-18 11:34:15 |
| TXN-01014266 | UberEats | $87.68 | $26.30 | $61.38 | 2026-03-18 11:24:00 |
| TXN-01013379 | UberEats | $48.18 | $14.45 | $33.73 | 2026-03-18 11:22:15 |
| TXN-01013544 | UberEats | $144.12 | $43.24 | $100.88 | 2026-03-18 11:17:39 |
| TXN-01013720 | UberEats | $140.52 | $42.16 | $98.36 | 2026-03-18 11:16:43 |