Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013963 | UberEats | $88.60 | $26.58 | $62.02 | 2026-03-18 11:14:31 |
| TXN-01013198 | UberEats | $116.20 | $34.86 | $81.34 | 2026-03-18 11:13:38 |
| TXN-01014307 | UberEats | $139.01 | $41.70 | $97.31 | 2026-03-18 10:32:38 |
| TXN-01013543 | UberEats | $63.06 | $18.92 | $44.14 | 2026-03-18 10:30:17 |
| TXN-01012756 | UberEats | $76.13 | $22.84 | $53.29 | 2026-03-18 10:23:37 |
| TXN-01012590 | UberEats | $128.93 | $38.68 | $90.25 | 2026-03-18 10:13:20 |
| TXN-01014256 | UberEats | $45.00 | $13.50 | $31.50 | 2026-03-18 10:00:50 |
| TXN-01013521 | UberEats | $114.70 | $34.41 | $80.29 | 2026-03-18 09:53:13 |
| TXN-01014459 | UberEats | $150.02 | $45.01 | $105.01 | 2026-03-18 08:15:39 |
| TXN-01013183 | UberEats | $54.85 | $16.45 | $38.40 | 2026-03-18 07:54:33 |
| TXN-01013514 | UberEats | $75.60 | $22.68 | $52.92 | 2026-03-18 07:01:42 |
| TXN-01013655 | UberEats | $69.96 | $20.99 | $48.97 | 2026-03-17 22:48:50 |
| TXN-01014634 | UberEats | $62.89 | $18.87 | $44.02 | 2026-03-17 22:36:54 |
| TXN-01014441 | UberEats | $128.84 | $38.65 | $90.19 | 2026-03-17 22:05:44 |
| TXN-01012681 | UberEats | $106.70 | $32.01 | $74.69 | 2026-03-17 20:55:26 |
| TXN-01014149 | UberEats | $139.42 | $41.83 | $97.59 | 2026-03-17 20:29:00 |
| TXN-01012616 | UberEats | $132.39 | $39.72 | $92.67 | 2026-03-17 19:42:43 |
| TXN-01013724 | UberEats | $108.21 | $32.46 | $75.75 | 2026-03-17 19:39:40 |
| TXN-01013784 | UberEats | $142.69 | $42.81 | $99.88 | 2026-03-17 19:34:43 |
| TXN-01013561 | UberEats | $122.48 | $36.74 | $85.74 | 2026-03-17 19:26:54 |
| TXN-01013212 | UberEats | $51.38 | $15.41 | $35.97 | 2026-03-17 19:24:23 |
| TXN-01013144 | UberEats | $52.82 | $15.85 | $36.97 | 2026-03-17 19:15:13 |
| TXN-01012832 | UberEats | $76.35 | $22.90 | $53.45 | 2026-03-17 18:45:15 |
| TXN-01014222 | UberEats | $142.51 | $42.75 | $99.76 | 2026-03-17 18:44:57 |
| TXN-01012853 | UberEats | $87.41 | $26.22 | $61.19 | 2026-03-17 18:40:21 |