Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016017 | Toast | $82.91 | $2.16 | $80.75 | 2026-03-12 17:08:28 |
| TXN-01017580 | Toast | $45.09 | $1.17 | $43.92 | 2026-03-12 16:09:30 |
| TXN-01015905 | Toast | $52.94 | $1.38 | $51.56 | 2026-03-12 15:47:13 |
| TXN-01017397 | Toast | $123.74 | $3.22 | $120.52 | 2026-03-12 15:40:01 |
| TXN-01017587 | Toast | $74.41 | $1.93 | $72.48 | 2026-03-12 15:39:43 |
| TXN-01015932 | Toast | $76.55 | $1.99 | $74.56 | 2026-03-12 15:18:39 |
| TXN-01017193 | Toast | $137.75 | $3.58 | $134.17 | 2026-03-12 15:15:41 |
| TXN-01017145 | Toast | $68.82 | $1.79 | $67.03 | 2026-03-12 15:13:27 |
| TXN-01016300 | Toast | $110.67 | $2.88 | $107.79 | 2026-03-12 14:57:48 |
| TXN-01016605 | Toast | $45.68 | $1.19 | $44.49 | 2026-03-12 14:51:56 |
| TXN-01017559 | Toast | $144.85 | $3.77 | $141.08 | 2026-03-12 14:42:46 |
| TXN-01017623 | Toast | $113.80 | $2.96 | $110.84 | 2026-03-12 14:21:58 |
| TXN-01017601 | Toast | $110.99 | $2.89 | $108.10 | 2026-03-12 14:14:30 |
| TXN-01017213 | Toast | $61.81 | $1.61 | $60.20 | 2026-03-12 14:12:10 |
| TXN-01016008 | Toast | $114.58 | $2.98 | $111.60 | 2026-03-12 14:08:51 |
| TXN-01016615 | Toast | $66.69 | $1.73 | $64.96 | 2026-03-12 14:05:27 |
| TXN-01015830 | Toast | $93.41 | $2.43 | $90.98 | 2026-03-12 13:55:05 |
| TXN-01017625 | Toast | $82.93 | $2.16 | $80.77 | 2026-03-12 13:54:17 |
| TXN-01015845 | Toast | $70.13 | $1.82 | $68.31 | 2026-03-12 13:51:56 |
| TXN-01016364 | Toast | $87.43 | $2.27 | $85.16 | 2026-03-12 13:38:27 |
| TXN-01017395 | Toast | $84.70 | $2.20 | $82.50 | 2026-03-12 13:37:22 |
| TXN-01017187 | Toast | $61.91 | $1.61 | $60.30 | 2026-03-12 13:34:57 |
| TXN-01015925 | Toast | $46.06 | $1.20 | $44.86 | 2026-03-12 13:15:44 |
| TXN-01017304 | Toast | $105.65 | $2.75 | $102.90 | 2026-03-12 13:07:31 |
| TXN-01016908 | Toast | $144.95 | $3.77 | $141.18 | 2026-03-12 13:01:47 |