Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012949 | UberEats | $52.25 | $15.67 | $36.58 | 2026-03-17 18:37:00 |
| TXN-01012761 | UberEats | $134.62 | $40.39 | $94.23 | 2026-03-17 18:26:53 |
| TXN-01014528 | UberEats | $107.93 | $32.38 | $75.55 | 2026-03-17 18:19:44 |
| TXN-01012951 | UberEats | $131.26 | $39.38 | $91.88 | 2026-03-17 18:10:44 |
| TXN-01013659 | UberEats | $155.24 | $46.57 | $108.67 | 2026-03-17 18:07:15 |
| TXN-01013773 | UberEats | $139.93 | $41.98 | $97.95 | 2026-03-17 18:01:17 |
| TXN-01013772 | UberEats | $102.89 | $30.87 | $72.02 | 2026-03-17 17:54:05 |
| TXN-01013776 | UberEats | $91.49 | $27.45 | $64.04 | 2026-03-17 17:53:48 |
| TXN-01012390 | UberEats | $60.56 | $18.17 | $42.39 | 2026-03-17 17:53:31 |
| TXN-01012382 | UberEats | $54.25 | $16.27 | $37.98 | 2026-03-17 17:45:50 |
| TXN-01012439 | UberEats | $95.28 | $28.58 | $66.70 | 2026-03-17 17:28:33 |
| TXN-01014520 | UberEats | $145.84 | $43.75 | $102.09 | 2026-03-17 17:28:33 |
| TXN-01012448 | UberEats | $50.10 | $15.03 | $35.07 | 2026-03-17 17:23:21 |
| TXN-01013042 | UberEats | $140.29 | $42.09 | $98.20 | 2026-03-17 17:14:02 |
| TXN-01013504 | UberEats | $83.63 | $25.09 | $58.54 | 2026-03-17 17:06:17 |
| TXN-01014314 | UberEats | $156.57 | $46.97 | $109.60 | 2026-03-17 17:03:33 |
| TXN-01014439 | UberEats | $121.01 | $36.30 | $84.71 | 2026-03-17 16:33:22 |
| TXN-01012341 | UberEats | $118.10 | $35.43 | $82.67 | 2026-03-17 16:13:44 |
| TXN-01014176 | UberEats | $91.42 | $27.43 | $63.99 | 2026-03-17 15:21:01 |
| TXN-01013662 | UberEats | $67.69 | $20.31 | $47.38 | 2026-03-17 14:58:45 |
| TXN-01013412 | UberEats | $93.25 | $27.97 | $65.28 | 2026-03-17 14:39:49 |
| TXN-01013952 | UberEats | $141.50 | $42.45 | $99.05 | 2026-03-17 14:21:32 |
| TXN-01013915 | UberEats | $105.65 | $31.70 | $73.95 | 2026-03-17 14:09:52 |
| TXN-01014575 | UberEats | $50.10 | $15.03 | $35.07 | 2026-03-17 14:05:22 |
| TXN-01012849 | UberEats | $86.32 | $25.90 | $60.42 | 2026-03-17 14:05:05 |