Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016846 | Toast | $43.40 | $1.13 | $42.27 | 2026-04-02 14:41:47 |
| TXN-01019956 | Clover | $73.18 | $1.76 | $71.42 | 2026-04-02 14:38:28 |
| TXN-01015581 | GrubHub | $127.28 | $38.18 | $89.10 | 2026-04-02 14:35:55 |
| TXN-01011389 | DoorDash | $126.58 | $37.97 | $88.61 | 2026-04-02 14:35:09 |
| TXN-01013562 | UberEats | $46.16 | $13.85 | $32.31 | 2026-04-02 14:34:46 |
| TXN-01010962 | DoorDash | $82.39 | $24.72 | $57.67 | 2026-04-02 14:29:11 |
| TXN-01010673 | DoorDash | $94.83 | $28.45 | $66.38 | 2026-04-02 14:27:44 |
| TXN-01010148 | DoorDash | $112.65 | $33.80 | $78.85 | 2026-04-02 14:24:17 |
| TXN-01013192 | UberEats | $114.83 | $34.45 | $80.38 | 2026-04-02 14:18:36 |
| TXN-01018337 | Square | $57.80 | $1.68 | $56.12 | 2026-04-02 14:18:09 |
| TXN-01012140 | DoorDash | $106.34 | $31.90 | $74.44 | 2026-04-02 14:16:55 |
| TXN-01017337 | Toast | $39.05 | $1.02 | $38.03 | 2026-04-02 14:10:31 |
| TXN-01015633 | GrubHub | $69.72 | $20.92 | $48.80 | 2026-04-02 14:10:10 |
| TXN-01011682 | DoorDash | $63.86 | $19.16 | $44.70 | 2026-04-02 14:02:00 |
| TXN-01013513 | UberEats | $151.17 | $45.35 | $105.82 | 2026-04-02 13:59:24 |
| TXN-01009904 | DoorDash | $85.92 | $25.78 | $60.14 | 2026-04-02 13:55:21 |
| TXN-01017253 | Toast | $136.91 | $3.56 | $133.35 | 2026-04-02 13:55:09 |
| TXN-01012153 | DoorDash | $105.91 | $31.77 | $74.14 | 2026-04-02 13:54:12 |
| TXN-01017862 | Square | $137.99 | $4.00 | $133.99 | 2026-04-02 13:54:08 |
| TXN-01012941 | UberEats | $142.00 | $42.60 | $99.40 | 2026-04-02 13:52:48 |
| TXN-01019642 | Clover | $79.50 | $1.91 | $77.59 | 2026-04-02 13:50:45 |
| TXN-01012038 | DoorDash | $52.39 | $15.72 | $36.67 | 2026-04-02 13:50:00 |
| TXN-01015439 | GrubHub | $48.19 | $14.46 | $33.73 | 2026-04-02 13:48:59 |
| TXN-01017424 | Toast | $74.60 | $1.94 | $72.66 | 2026-04-02 13:48:45 |
| TXN-01014494 | UberEats | $73.85 | $22.15 | $51.70 | 2026-04-02 13:48:44 |