Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017203 | Toast | $130.37 | $3.39 | $126.98 | 2026-03-12 12:51:54 |
| TXN-01016268 | Toast | $76.34 | $1.98 | $74.36 | 2026-03-12 12:45:05 |
| TXN-01017160 | Toast | $57.40 | $1.49 | $55.91 | 2026-03-12 12:40:38 |
| TXN-01017386 | Toast | $115.23 | $3.00 | $112.23 | 2026-03-12 12:35:37 |
| TXN-01017072 | Toast | $91.05 | $2.37 | $88.68 | 2026-03-12 12:31:36 |
| TXN-01016320 | Toast | $129.01 | $3.35 | $125.66 | 2026-03-12 12:29:49 |
| TXN-01017265 | Toast | $127.14 | $3.31 | $123.83 | 2026-03-12 12:26:07 |
| TXN-01017123 | Toast | $136.73 | $3.55 | $133.18 | 2026-03-12 12:12:05 |
| TXN-01016953 | Toast | $78.69 | $2.05 | $76.64 | 2026-03-12 12:04:00 |
| TXN-01016333 | Toast | $91.02 | $2.37 | $88.65 | 2026-03-12 12:01:23 |
| TXN-01017301 | Toast | $139.97 | $3.64 | $136.33 | 2026-03-12 12:00:23 |
| TXN-01016334 | Toast | $86.76 | $2.26 | $84.50 | 2026-03-12 11:54:53 |
| TXN-01016618 | Toast | $118.09 | $3.07 | $115.02 | 2026-03-12 11:51:34 |
| TXN-01017196 | Toast | $61.20 | $1.59 | $59.61 | 2026-03-12 11:28:21 |
| TXN-01017192 | Toast | $56.43 | $1.47 | $54.96 | 2026-03-12 11:27:18 |
| TXN-01015998 | Toast | $45.03 | $1.17 | $43.86 | 2026-03-12 11:17:56 |
| TXN-01016042 | Toast | $96.50 | $2.51 | $93.99 | 2026-03-12 11:10:50 |
| TXN-01017230 | Toast | $105.95 | $2.75 | $103.20 | 2026-03-12 11:05:29 |
| TXN-01016216 | Toast | $128.10 | $3.33 | $124.77 | 2026-03-12 11:02:20 |
| TXN-01015803 | Toast | $100.88 | $2.62 | $98.26 | 2026-03-12 09:42:46 |
| TXN-01016602 | Toast | $116.07 | $3.02 | $113.05 | 2026-03-12 09:40:20 |
| TXN-01017206 | Toast | $92.39 | $2.40 | $89.99 | 2026-03-12 09:39:14 |
| TXN-01016493 | Toast | $127.78 | $3.32 | $124.46 | 2026-03-12 08:44:05 |
| TXN-01016203 | Toast | $49.87 | $1.30 | $48.57 | 2026-03-12 07:59:14 |
| TXN-01015992 | Toast | $53.04 | $1.38 | $51.66 | 2026-03-11 22:12:48 |