Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014097 | UberEats | $51.35 | $15.40 | $35.95 | 2026-03-17 13:48:16 |
| TXN-01013990 | UberEats | $88.54 | $26.56 | $61.98 | 2026-03-17 13:46:51 |
| TXN-01013310 | UberEats | $134.73 | $40.42 | $94.31 | 2026-03-17 13:45:44 |
| TXN-01013774 | UberEats | $131.74 | $39.52 | $92.22 | 2026-03-17 13:29:34 |
| TXN-01014028 | UberEats | $93.64 | $28.09 | $65.55 | 2026-03-17 13:26:24 |
| TXN-01012602 | UberEats | $103.02 | $30.91 | $72.11 | 2026-03-17 13:07:43 |
| TXN-01014108 | UberEats | $126.00 | $37.80 | $88.20 | 2026-03-17 13:04:33 |
| TXN-01013579 | UberEats | $92.65 | $27.80 | $64.85 | 2026-03-17 12:58:11 |
| TXN-01013733 | UberEats | $144.22 | $43.27 | $100.95 | 2026-03-17 12:55:10 |
| TXN-01014438 | UberEats | $110.05 | $33.02 | $77.03 | 2026-03-17 12:50:51 |
| TXN-01014470 | UberEats | $47.75 | $14.32 | $33.43 | 2026-03-17 12:47:13 |
| TXN-01012971 | UberEats | $132.71 | $39.81 | $92.90 | 2026-03-17 12:33:10 |
| TXN-01012910 | UberEats | $154.95 | $46.48 | $108.47 | 2026-03-17 12:32:15 |
| TXN-01013682 | UberEats | $79.98 | $23.99 | $55.99 | 2026-03-17 12:31:26 |
| TXN-01013968 | UberEats | $102.70 | $30.81 | $71.89 | 2026-03-17 12:27:29 |
| TXN-01013456 | UberEats | $56.92 | $17.08 | $39.84 | 2026-03-17 12:26:05 |
| TXN-01014467 | UberEats | $154.68 | $46.40 | $108.28 | 2026-03-17 12:23:26 |
| TXN-01014148 | UberEats | $69.74 | $20.92 | $48.82 | 2026-03-17 12:05:36 |
| TXN-01014538 | UberEats | $55.43 | $16.63 | $38.80 | 2026-03-17 12:04:41 |
| TXN-01014295 | UberEats | $51.15 | $15.34 | $35.81 | 2026-03-17 11:57:07 |
| TXN-01012797 | UberEats | $125.47 | $37.64 | $87.83 | 2026-03-17 11:56:07 |
| TXN-01012458 | UberEats | $68.72 | $20.62 | $48.10 | 2026-03-17 11:47:08 |
| TXN-01012582 | UberEats | $65.23 | $19.57 | $45.66 | 2026-03-17 11:41:06 |
| TXN-01012898 | UberEats | $108.58 | $32.57 | $76.01 | 2026-03-17 11:41:00 |
| TXN-01013775 | UberEats | $116.28 | $34.88 | $81.40 | 2026-03-17 11:20:36 |