Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010531 | DoorDash | $139.72 | $41.92 | $97.80 | 2026-04-02 13:47:31 |
| TXN-01015561 | GrubHub | $137.76 | $41.33 | $96.43 | 2026-04-02 13:46:55 |
| TXN-01018028 | Square | $39.55 | $1.15 | $38.40 | 2026-04-02 13:44:48 |
| TXN-01013554 | UberEats | $68.54 | $20.56 | $47.98 | 2026-04-02 13:43:49 |
| TXN-01011291 | DoorDash | $49.48 | $14.84 | $34.64 | 2026-04-02 13:42:33 |
| TXN-01013250 | UberEats | $152.79 | $45.84 | $106.95 | 2026-04-02 13:41:14 |
| TXN-01014178 | UberEats | $64.47 | $19.34 | $45.13 | 2026-04-02 13:41:00 |
| TXN-01012444 | UberEats | $138.59 | $41.58 | $97.01 | 2026-04-02 13:40:49 |
| TXN-01012068 | DoorDash | $115.80 | $34.74 | $81.06 | 2026-04-02 13:40:12 |
| TXN-01010426 | DoorDash | $105.89 | $31.77 | $74.12 | 2026-04-02 13:38:17 |
| TXN-01019712 | Clover | $78.72 | $1.89 | $76.83 | 2026-04-02 13:34:13 |
| TXN-01011896 | DoorDash | $67.07 | $20.12 | $46.95 | 2026-04-02 13:33:03 |
| TXN-01016189 | Toast | $111.17 | $2.89 | $108.28 | 2026-04-02 13:30:41 |
| TXN-01013016 | UberEats | $56.66 | $17.00 | $39.66 | 2026-04-02 13:29:27 |
| TXN-01010293 | DoorDash | $149.30 | $44.79 | $104.51 | 2026-04-02 13:28:09 |
| TXN-01014777 | GrubHub | $79.84 | $23.95 | $55.89 | 2026-04-02 13:26:18 |
| TXN-01011576 | DoorDash | $74.71 | $22.41 | $52.30 | 2026-04-02 13:25:24 |
| TXN-01012871 | UberEats | $105.55 | $31.66 | $73.89 | 2026-04-02 13:24:20 |
| TXN-01014500 | UberEats | $112.69 | $33.81 | $78.88 | 2026-04-02 13:22:33 |
| TXN-01017713 | Square | $141.92 | $4.12 | $137.80 | 2026-04-02 13:22:26 |
| TXN-01011568 | DoorDash | $80.31 | $24.09 | $56.22 | 2026-04-02 13:17:57 |
| TXN-01013972 | UberEats | $151.59 | $45.48 | $106.11 | 2026-04-02 13:16:15 |
| TXN-01019106 | Square | $111.15 | $3.22 | $107.93 | 2026-04-02 13:16:03 |
| TXN-01013202 | UberEats | $57.77 | $17.33 | $40.44 | 2026-04-02 13:12:12 |
| TXN-01018063 | Square | $118.14 | $3.43 | $114.71 | 2026-04-02 13:10:12 |