Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015995 | Toast | $74.82 | $1.95 | $72.87 | 2026-03-11 21:52:57 |
| TXN-01016572 | Toast | $78.09 | $2.03 | $76.06 | 2026-03-11 21:07:32 |
| TXN-01016997 | Toast | $95.72 | $2.49 | $93.23 | 2026-03-11 20:58:57 |
| TXN-01016286 | Toast | $131.66 | $3.42 | $128.24 | 2026-03-11 20:50:19 |
| TXN-01016693 | Toast | $53.37 | $1.39 | $51.98 | 2026-03-11 20:40:09 |
| TXN-01017661 | Toast | $79.14 | $2.06 | $77.08 | 2026-03-11 20:31:09 |
| TXN-01017054 | Toast | $107.24 | $2.79 | $104.45 | 2026-03-11 20:25:01 |
| TXN-01016500 | Toast | $118.06 | $3.07 | $114.99 | 2026-03-11 19:48:07 |
| TXN-01017539 | Toast | $102.73 | $2.67 | $100.06 | 2026-03-11 19:31:59 |
| TXN-01017438 | Toast | $135.96 | $3.53 | $132.43 | 2026-03-11 19:29:56 |
| TXN-01015856 | Toast | $43.80 | $1.14 | $42.66 | 2026-03-11 19:15:17 |
| TXN-01016074 | Toast | $56.51 | $1.47 | $55.04 | 2026-03-11 19:14:46 |
| TXN-01016487 | Toast | $79.86 | $2.08 | $77.78 | 2026-03-11 19:03:07 |
| TXN-01016292 | Toast | $102.25 | $2.66 | $99.59 | 2026-03-11 18:48:14 |
| TXN-01016263 | Toast | $112.66 | $2.93 | $109.73 | 2026-03-11 18:46:17 |
| TXN-01015989 | Toast | $120.89 | $3.14 | $117.75 | 2026-03-11 18:39:57 |
| TXN-01015980 | Toast | $95.24 | $2.48 | $92.76 | 2026-03-11 18:35:11 |
| TXN-01016061 | Toast | $80.14 | $2.08 | $78.06 | 2026-03-11 18:31:11 |
| TXN-01016922 | Toast | $91.32 | $2.37 | $88.95 | 2026-03-11 18:13:36 |
| TXN-01017075 | Toast | $119.33 | $3.10 | $116.23 | 2026-03-11 18:10:21 |
| TXN-01016667 | Toast | $66.04 | $1.72 | $64.32 | 2026-03-11 18:07:51 |
| TXN-01015873 | Toast | $97.42 | $2.53 | $94.89 | 2026-03-11 18:02:13 |
| TXN-01016612 | Toast | $84.75 | $2.20 | $82.55 | 2026-03-11 17:59:52 |
| TXN-01016182 | Toast | $87.28 | $2.27 | $85.01 | 2026-03-11 17:46:22 |
| TXN-01015964 | Toast | $59.45 | $1.55 | $57.90 | 2026-03-11 17:45:51 |