Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012838 | UberEats | $65.28 | $19.58 | $45.70 | 2026-03-17 11:17:48 |
| TXN-01014483 | UberEats | $91.03 | $27.31 | $63.72 | 2026-03-17 10:59:01 |
| TXN-01013274 | UberEats | $117.06 | $35.12 | $81.94 | 2026-03-17 10:56:40 |
| TXN-01013928 | UberEats | $129.16 | $38.75 | $90.41 | 2026-03-16 23:57:23 |
| TXN-01013571 | UberEats | $73.73 | $22.12 | $51.61 | 2026-03-16 22:59:10 |
| TXN-01012343 | UberEats | $136.78 | $41.03 | $95.75 | 2026-03-16 22:46:37 |
| TXN-01012575 | UberEats | $66.55 | $19.96 | $46.59 | 2026-03-16 22:36:45 |
| TXN-01012667 | UberEats | $155.60 | $46.68 | $108.92 | 2026-03-16 21:26:06 |
| TXN-01013338 | UberEats | $152.78 | $45.83 | $106.95 | 2026-03-16 20:38:25 |
| TXN-01012539 | UberEats | $101.98 | $30.59 | $71.39 | 2026-03-16 20:20:16 |
| TXN-01012480 | UberEats | $135.94 | $40.78 | $95.16 | 2026-03-16 20:11:02 |
| TXN-01014261 | UberEats | $129.30 | $38.79 | $90.51 | 2026-03-16 20:10:27 |
| TXN-01013789 | UberEats | $134.11 | $40.23 | $93.88 | 2026-03-16 20:03:20 |
| TXN-01012496 | UberEats | $91.15 | $27.35 | $63.80 | 2026-03-16 19:59:59 |
| TXN-01014377 | UberEats | $69.50 | $20.85 | $48.65 | 2026-03-16 19:55:46 |
| TXN-01012510 | UberEats | $89.67 | $26.90 | $62.77 | 2026-03-16 19:51:25 |
| TXN-01013025 | UberEats | $137.82 | $41.35 | $96.47 | 2026-03-16 19:50:52 |
| TXN-01012892 | UberEats | $104.78 | $31.43 | $73.35 | 2026-03-16 19:49:49 |
| TXN-01012929 | UberEats | $71.12 | $21.34 | $49.78 | 2026-03-16 19:28:40 |
| TXN-01012864 | UberEats | $77.15 | $23.14 | $54.01 | 2026-03-16 19:19:08 |
| TXN-01014305 | UberEats | $62.76 | $18.83 | $43.93 | 2026-03-16 19:15:10 |
| TXN-01013750 | UberEats | $138.95 | $41.68 | $97.27 | 2026-03-16 19:06:52 |
| TXN-01013853 | UberEats | $94.45 | $28.34 | $66.11 | 2026-03-16 19:05:19 |
| TXN-01012686 | UberEats | $143.02 | $42.91 | $100.11 | 2026-03-16 19:02:12 |
| TXN-01012703 | UberEats | $92.69 | $27.81 | $64.88 | 2026-03-16 18:57:04 |