Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017044 | Toast | $141.24 | $3.67 | $137.57 | 2026-03-11 12:59:19 |
| TXN-01016129 | Toast | $49.48 | $1.29 | $48.19 | 2026-03-11 12:55:51 |
| TXN-01017640 | Toast | $105.88 | $2.75 | $103.13 | 2026-03-11 12:29:02 |
| TXN-01016579 | Toast | $92.28 | $2.40 | $89.88 | 2026-03-11 12:11:31 |
| TXN-01016932 | Toast | $100.47 | $2.61 | $97.86 | 2026-03-11 12:06:00 |
| TXN-01016723 | Toast | $143.52 | $3.73 | $139.79 | 2026-03-11 12:00:25 |
| TXN-01017219 | Toast | $73.30 | $1.91 | $71.39 | 2026-03-11 11:58:26 |
| TXN-01016827 | Toast | $53.54 | $1.39 | $52.15 | 2026-03-11 11:43:45 |
| TXN-01015916 | Toast | $69.92 | $1.82 | $68.10 | 2026-03-11 11:32:19 |
| TXN-01017313 | Toast | $113.01 | $2.94 | $110.07 | 2026-03-11 11:31:51 |
| TXN-01017384 | Toast | $144.22 | $3.75 | $140.47 | 2026-03-11 11:28:54 |
| TXN-01017407 | Toast | $48.89 | $1.27 | $47.62 | 2026-03-11 11:06:11 |
| TXN-01017542 | Toast | $86.33 | $2.24 | $84.09 | 2026-03-11 10:47:58 |
| TXN-01017167 | Toast | $132.85 | $3.45 | $129.40 | 2026-03-11 10:33:33 |
| TXN-01016915 | Toast | $144.42 | $3.75 | $140.67 | 2026-03-11 10:01:12 |
| TXN-01017506 | Toast | $143.16 | $3.72 | $139.44 | 2026-03-11 09:53:56 |
| TXN-01016680 | Toast | $138.66 | $3.61 | $135.05 | 2026-03-11 09:30:34 |
| TXN-01016790 | Toast | $65.18 | $1.69 | $63.49 | 2026-03-11 09:17:14 |
| TXN-01017338 | Toast | $51.13 | $1.33 | $49.80 | 2026-03-11 09:12:04 |
| TXN-01017122 | Toast | $48.34 | $1.26 | $47.08 | 2026-03-11 08:39:34 |
| TXN-01016835 | Toast | $61.48 | $1.60 | $59.88 | 2026-03-11 08:37:26 |
| TXN-01016096 | Toast | $70.76 | $1.84 | $68.92 | 2026-03-11 08:18:36 |
| TXN-01017294 | Toast | $97.64 | $2.54 | $95.10 | 2026-03-11 07:36:20 |
| TXN-01016897 | Toast | $56.92 | $1.48 | $55.44 | 2026-03-11 07:03:53 |
| TXN-01017579 | Toast | $124.24 | $3.23 | $121.01 | 2026-03-10 23:37:46 |