Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013523 | UberEats | $111.46 | $33.44 | $78.02 | 2026-03-16 14:22:13 |
| TXN-01013652 | UberEats | $137.25 | $41.17 | $96.08 | 2026-03-16 14:16:58 |
| TXN-01012759 | UberEats | $62.89 | $18.87 | $44.02 | 2026-03-16 13:39:31 |
| TXN-01014566 | UberEats | $131.12 | $39.34 | $91.78 | 2026-03-16 13:37:28 |
| TXN-01013401 | UberEats | $60.52 | $18.16 | $42.36 | 2026-03-16 13:34:28 |
| TXN-01014343 | UberEats | $79.72 | $23.92 | $55.80 | 2026-03-16 13:27:50 |
| TXN-01013387 | UberEats | $144.06 | $43.22 | $100.84 | 2026-03-16 13:27:21 |
| TXN-01014599 | UberEats | $53.04 | $15.91 | $37.13 | 2026-03-16 13:22:52 |
| TXN-01014327 | UberEats | $77.20 | $23.16 | $54.04 | 2026-03-16 13:22:45 |
| TXN-01014471 | UberEats | $71.97 | $21.59 | $50.38 | 2026-03-16 13:18:21 |
| TXN-01013298 | UberEats | $62.32 | $18.70 | $43.62 | 2026-03-16 13:11:28 |
| TXN-01013439 | UberEats | $55.02 | $16.51 | $38.51 | 2026-03-16 13:10:15 |
| TXN-01014039 | UberEats | $127.15 | $38.15 | $89.00 | 2026-03-16 13:07:21 |
| TXN-01014363 | UberEats | $159.26 | $47.78 | $111.48 | 2026-03-16 13:03:50 |
| TXN-01014005 | UberEats | $116.72 | $35.02 | $81.70 | 2026-03-16 12:42:45 |
| TXN-01014107 | UberEats | $152.44 | $45.73 | $106.71 | 2026-03-16 12:41:28 |
| TXN-01014054 | UberEats | $105.94 | $31.78 | $74.16 | 2026-03-16 12:34:59 |
| TXN-01014445 | UberEats | $110.79 | $33.24 | $77.55 | 2026-03-16 12:34:08 |
| TXN-01012493 | UberEats | $82.54 | $24.76 | $57.78 | 2026-03-16 12:33:51 |
| TXN-01013954 | UberEats | $64.25 | $19.27 | $44.98 | 2026-03-16 12:19:24 |
| TXN-01013368 | UberEats | $100.18 | $30.05 | $70.13 | 2026-03-16 12:18:50 |
| TXN-01012631 | UberEats | $77.78 | $23.33 | $54.45 | 2026-03-16 11:59:42 |
| TXN-01014216 | UberEats | $46.95 | $14.09 | $32.86 | 2026-03-16 11:50:28 |
| TXN-01012969 | UberEats | $126.07 | $37.82 | $88.25 | 2026-03-16 11:46:18 |
| TXN-01012651 | UberEats | $124.12 | $37.24 | $86.88 | 2026-03-16 11:37:13 |