Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016057 | Toast | $124.17 | $3.23 | $120.94 | 2026-04-06 17:17:16 |
| TXN-01017817 | Square | $138.35 | $4.01 | $134.34 | 2026-04-06 17:16:43 |
| TXN-01012327 | DoorDash | $55.25 | $16.57 | $38.68 | 2026-04-06 17:13:23 |
| TXN-01016316 | Toast | $72.07 | $1.87 | $70.20 | 2026-04-06 17:13:21 |
| TXN-01014793 | GrubHub | $102.90 | $30.87 | $72.03 | 2026-04-06 17:10:32 |
| TXN-01016999 | Toast | $138.40 | $3.60 | $134.80 | 2026-04-06 17:03:59 |
| TXN-01011728 | DoorDash | $66.05 | $19.81 | $46.24 | 2026-04-06 17:03:22 |
| TXN-01010749 | DoorDash | $106.04 | $31.81 | $74.23 | 2026-04-06 17:03:18 |
| TXN-01014088 | UberEats | $157.30 | $47.19 | $110.11 | 2026-04-06 16:58:05 |
| TXN-01015479 | GrubHub | $87.75 | $26.32 | $61.43 | 2026-04-06 16:56:03 |
| TXN-01016735 | Toast | $74.02 | $1.92 | $72.10 | 2026-04-06 16:47:56 |
| TXN-01010465 | DoorDash | $104.72 | $31.42 | $73.30 | 2026-04-06 16:45:58 |
| TXN-01016683 | Toast | $59.93 | $1.56 | $58.37 | 2026-04-06 16:44:49 |
| TXN-01016000 | Toast | $85.63 | $2.23 | $83.40 | 2026-04-06 16:43:12 |
| TXN-01010230 | DoorDash | $115.59 | $34.68 | $80.91 | 2026-04-06 16:36:53 |
| TXN-01018886 | Square | $124.11 | $3.60 | $120.51 | 2026-04-06 16:32:09 |
| TXN-01011640 | DoorDash | $139.34 | $41.80 | $97.54 | 2026-04-06 16:30:31 |
| TXN-01017473 | Toast | $132.45 | $3.44 | $129.01 | 2026-04-06 16:29:29 |
| TXN-01012715 | UberEats | $69.20 | $20.76 | $48.44 | 2026-04-06 16:28:24 |
| TXN-01018164 | Square | $108.16 | $3.14 | $105.02 | 2026-04-06 16:24:00 |
| TXN-01013701 | UberEats | $113.08 | $33.92 | $79.16 | 2026-04-06 16:21:50 |
| TXN-01010195 | DoorDash | $106.97 | $32.09 | $74.88 | 2026-04-06 16:20:25 |
| TXN-01016458 | Toast | $45.53 | $1.18 | $44.35 | 2026-04-06 15:53:56 |
| TXN-01018456 | Square | $44.98 | $1.30 | $43.68 | 2026-04-06 15:53:02 |
| TXN-01016654 | Toast | $50.86 | $1.32 | $49.54 | 2026-04-06 15:46:56 |