Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009968 | DoorDash | $97.82 | $29.35 | $68.47 | 2026-04-05 15:41:02 |
| TXN-01010989 | DoorDash | $102.35 | $30.70 | $71.65 | 2026-04-05 14:59:52 |
| TXN-01010289 | DoorDash | $117.67 | $35.30 | $82.37 | 2026-04-05 14:57:42 |
| TXN-01010664 | DoorDash | $106.74 | $32.02 | $74.72 | 2026-04-05 14:56:50 |
| TXN-01011113 | DoorDash | $142.10 | $42.63 | $99.47 | 2026-04-05 14:53:53 |
| TXN-01010325 | DoorDash | $155.86 | $46.76 | $109.10 | 2026-04-05 14:26:34 |
| TXN-01012158 | DoorDash | $87.48 | $26.24 | $61.24 | 2026-04-05 14:20:32 |
| TXN-01010184 | DoorDash | $144.40 | $43.32 | $101.08 | 2026-04-05 14:00:50 |
| TXN-01011003 | DoorDash | $124.89 | $37.47 | $87.42 | 2026-04-05 13:45:53 |
| TXN-01009383 | DoorDash | $68.61 | $20.58 | $48.03 | 2026-04-05 13:43:01 |
| TXN-01010705 | DoorDash | $94.09 | $28.23 | $65.86 | 2026-04-05 13:34:11 |
| TXN-01011784 | DoorDash | $71.26 | $21.38 | $49.88 | 2026-04-05 13:26:11 |
| TXN-01012118 | DoorDash | $142.17 | $42.65 | $99.52 | 2026-04-05 13:23:54 |
| TXN-01010839 | DoorDash | $50.91 | $15.27 | $35.64 | 2026-04-05 13:21:39 |
| TXN-01010781 | DoorDash | $49.79 | $14.94 | $34.85 | 2026-04-05 13:15:59 |
| TXN-01010696 | DoorDash | $159.46 | $47.84 | $111.62 | 2026-04-05 13:13:49 |
| TXN-01009615 | DoorDash | $83.26 | $24.98 | $58.28 | 2026-04-05 13:07:44 |
| TXN-01010084 | DoorDash | $104.05 | $31.21 | $72.84 | 2026-04-05 13:05:06 |
| TXN-01011284 | DoorDash | $47.81 | $14.34 | $33.47 | 2026-04-05 13:04:51 |
| TXN-01011066 | DoorDash | $101.03 | $30.31 | $70.72 | 2026-04-05 13:04:39 |
| TXN-01010841 | DoorDash | $89.03 | $26.71 | $62.32 | 2026-04-05 13:04:27 |
| TXN-01010504 | DoorDash | $54.83 | $16.45 | $38.38 | 2026-04-05 12:59:41 |
| TXN-01012216 | DoorDash | $82.11 | $24.63 | $57.48 | 2026-04-05 12:55:25 |
| TXN-01011919 | DoorDash | $136.66 | $41.00 | $95.66 | 2026-04-05 12:48:25 |
| TXN-01010791 | DoorDash | $88.49 | $26.55 | $61.94 | 2026-04-05 12:47:44 |