Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015147 | GrubHub | $99.21 | $29.76 | $69.45 | 2026-04-03 08:33:53 |
| TXN-01015600 | GrubHub | $133.52 | $40.06 | $93.46 | 2026-04-02 23:44:53 |
| TXN-01014834 | GrubHub | $50.43 | $15.13 | $35.30 | 2026-04-02 21:55:18 |
| TXN-01015542 | GrubHub | $53.85 | $16.16 | $37.69 | 2026-04-02 21:46:25 |
| TXN-01015694 | GrubHub | $45.86 | $13.76 | $32.10 | 2026-04-02 21:37:05 |
| TXN-01015683 | GrubHub | $127.97 | $38.39 | $89.58 | 2026-04-02 20:53:41 |
| TXN-01014704 | GrubHub | $68.86 | $20.66 | $48.20 | 2026-04-02 20:45:50 |
| TXN-01015598 | GrubHub | $88.03 | $26.41 | $61.62 | 2026-04-02 20:27:39 |
| TXN-01015280 | GrubHub | $76.08 | $22.82 | $53.26 | 2026-04-02 19:59:12 |
| TXN-01015752 | GrubHub | $151.25 | $45.38 | $105.87 | 2026-04-02 19:30:50 |
| TXN-01015696 | GrubHub | $71.23 | $21.37 | $49.86 | 2026-04-02 19:16:53 |
| TXN-01015726 | GrubHub | $104.38 | $31.31 | $73.07 | 2026-04-02 19:07:00 |
| TXN-01015712 | GrubHub | $118.29 | $35.49 | $82.80 | 2026-04-02 18:50:37 |
| TXN-01015398 | GrubHub | $157.32 | $47.20 | $110.12 | 2026-04-02 18:25:07 |
| TXN-01015585 | GrubHub | $58.19 | $17.46 | $40.73 | 2026-04-02 17:54:10 |
| TXN-01014867 | GrubHub | $105.10 | $31.53 | $73.57 | 2026-04-02 17:20:47 |
| TXN-01015595 | GrubHub | $56.84 | $17.05 | $39.79 | 2026-04-02 15:26:13 |
| TXN-01014725 | GrubHub | $84.26 | $25.28 | $58.98 | 2026-04-02 15:05:58 |
| TXN-01015130 | GrubHub | $134.50 | $40.35 | $94.15 | 2026-04-02 14:43:58 |
| TXN-01014693 | GrubHub | $77.30 | $23.19 | $54.11 | 2026-04-02 14:43:46 |
| TXN-01015581 | GrubHub | $127.28 | $38.18 | $89.10 | 2026-04-02 14:35:55 |
| TXN-01015633 | GrubHub | $69.72 | $20.92 | $48.80 | 2026-04-02 14:10:10 |
| TXN-01015439 | GrubHub | $48.19 | $14.46 | $33.73 | 2026-04-02 13:48:59 |
| TXN-01015561 | GrubHub | $137.76 | $41.33 | $96.43 | 2026-04-02 13:46:55 |
| TXN-01014777 | GrubHub | $79.84 | $23.95 | $55.89 | 2026-04-02 13:26:18 |