Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018153 | Square | $135.89 | $3.94 | $131.95 | 2026-04-03 20:15:07 |
| TXN-01019021 | Square | $102.91 | $2.98 | $99.93 | 2026-04-03 20:05:43 |
| TXN-01018003 | Square | $103.54 | $3.00 | $100.54 | 2026-04-03 19:59:33 |
| TXN-01018557 | Square | $69.35 | $2.01 | $67.34 | 2026-04-03 19:58:07 |
| TXN-01018215 | Square | $77.52 | $2.25 | $75.27 | 2026-04-03 19:34:35 |
| TXN-01018698 | Square | $86.22 | $2.50 | $83.72 | 2026-04-03 19:14:21 |
| TXN-01019070 | Square | $92.02 | $2.67 | $89.35 | 2026-04-03 18:35:11 |
| TXN-01018300 | Square | $112.06 | $3.25 | $108.81 | 2026-04-03 18:23:02 |
| TXN-01018511 | Square | $100.68 | $2.92 | $97.76 | 2026-04-03 18:12:22 |
| TXN-01018997 | Square | $46.57 | $1.35 | $45.22 | 2026-04-03 18:11:53 |
| TXN-01018113 | Square | $54.70 | $1.59 | $53.11 | 2026-04-03 18:08:33 |
| TXN-01018790 | Square | $85.09 | $2.47 | $82.62 | 2026-04-03 18:05:18 |
| TXN-01018649 | Square | $88.06 | $2.55 | $85.51 | 2026-04-03 17:58:22 |
| TXN-01018483 | Square | $116.08 | $3.37 | $112.71 | 2026-04-03 17:36:55 |
| TXN-01018582 | Square | $122.73 | $3.56 | $119.17 | 2026-04-03 17:28:40 |
| TXN-01019064 | Square | $112.39 | $3.26 | $109.13 | 2026-04-03 16:13:58 |
| TXN-01018822 | Square | $135.81 | $3.94 | $131.87 | 2026-04-03 16:09:02 |
| TXN-01018441 | Square | $61.10 | $1.77 | $59.33 | 2026-04-03 16:08:29 |
| TXN-01017691 | Square | $127.86 | $3.71 | $124.15 | 2026-04-03 14:52:08 |
| TXN-01019039 | Square | $95.77 | $2.78 | $92.99 | 2026-04-03 14:38:09 |
| TXN-01019000 | Square | $98.03 | $2.84 | $95.19 | 2026-04-03 14:07:09 |
| TXN-01018422 | Square | $84.60 | $2.45 | $82.15 | 2026-04-03 14:04:29 |
| TXN-01018872 | Square | $54.85 | $1.59 | $53.26 | 2026-04-03 13:54:37 |
| TXN-01017831 | Square | $44.96 | $1.30 | $43.66 | 2026-04-03 13:52:22 |
| TXN-01018497 | Square | $111.09 | $3.22 | $107.87 | 2026-04-03 13:47:00 |