Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017599 | Toast | $105.05 | $2.73 | $102.32 | 2026-04-04 17:47:23 |
| TXN-01017657 | Toast | $124.26 | $3.23 | $121.03 | 2026-04-04 17:45:43 |
| TXN-01015785 | Toast | $49.30 | $1.28 | $48.02 | 2026-04-04 17:34:36 |
| TXN-01016745 | Toast | $59.26 | $1.54 | $57.72 | 2026-04-04 17:22:25 |
| TXN-01016371 | Toast | $91.11 | $2.37 | $88.74 | 2026-04-04 17:07:09 |
| TXN-01017076 | Toast | $51.30 | $1.33 | $49.97 | 2026-04-04 16:27:18 |
| TXN-01016199 | Toast | $74.58 | $1.94 | $72.64 | 2026-04-04 15:50:49 |
| TXN-01015977 | Toast | $50.88 | $1.32 | $49.56 | 2026-04-04 15:27:56 |
| TXN-01017244 | Toast | $102.91 | $2.68 | $100.23 | 2026-04-04 15:25:12 |
| TXN-01016688 | Toast | $97.30 | $2.53 | $94.77 | 2026-04-04 15:00:33 |
| TXN-01017668 | Toast | $138.00 | $3.59 | $134.41 | 2026-04-04 14:55:51 |
| TXN-01017128 | Toast | $84.68 | $2.20 | $82.48 | 2026-04-04 14:34:16 |
| TXN-01015773 | Toast | $140.09 | $3.64 | $136.45 | 2026-04-04 14:17:03 |
| TXN-01017148 | Toast | $135.14 | $3.51 | $131.63 | 2026-04-04 13:36:48 |
| TXN-01017396 | Toast | $44.87 | $1.17 | $43.70 | 2026-04-04 13:27:50 |
| TXN-01015902 | Toast | $57.12 | $1.49 | $55.63 | 2026-04-04 13:17:39 |
| TXN-01016257 | Toast | $134.75 | $3.50 | $131.25 | 2026-04-04 12:54:49 |
| TXN-01016647 | Toast | $61.49 | $1.60 | $59.89 | 2026-04-04 12:54:20 |
| TXN-01016751 | Toast | $57.71 | $1.50 | $56.21 | 2026-04-04 12:52:12 |
| TXN-01016645 | Toast | $87.12 | $2.27 | $84.85 | 2026-04-04 12:28:58 |
| TXN-01016123 | Toast | $130.49 | $3.39 | $127.10 | 2026-04-04 12:26:35 |
| TXN-01016587 | Toast | $137.75 | $3.58 | $134.17 | 2026-04-04 12:20:53 |
| TXN-01016254 | Toast | $118.85 | $3.09 | $115.76 | 2026-04-04 12:20:50 |
| TXN-01017417 | Toast | $138.04 | $3.59 | $134.45 | 2026-04-04 12:05:23 |
| TXN-01016547 | Toast | $141.65 | $3.68 | $137.97 | 2026-04-04 11:45:18 |