Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012551 | UberEats | $85.32 | $25.60 | $59.72 | 2026-03-16 11:31:14 |
| TXN-01013324 | UberEats | $131.46 | $39.44 | $92.02 | 2026-03-16 11:29:41 |
| TXN-01013805 | UberEats | $148.71 | $44.61 | $104.10 | 2026-03-16 11:27:20 |
| TXN-01014227 | UberEats | $62.06 | $18.62 | $43.44 | 2026-03-16 11:21:08 |
| TXN-01012433 | UberEats | $102.64 | $30.79 | $71.85 | 2026-03-16 11:19:59 |
| TXN-01014603 | UberEats | $74.20 | $22.26 | $51.94 | 2026-03-16 11:11:42 |
| TXN-01012789 | UberEats | $118.84 | $35.65 | $83.19 | 2026-03-16 10:54:45 |
| TXN-01014183 | UberEats | $141.67 | $42.50 | $99.17 | 2026-03-16 10:50:21 |
| TXN-01013501 | UberEats | $53.96 | $16.19 | $37.77 | 2026-03-16 10:31:32 |
| TXN-01014231 | UberEats | $68.58 | $20.57 | $48.01 | 2026-03-16 10:22:29 |
| TXN-01014547 | UberEats | $133.23 | $39.97 | $93.26 | 2026-03-16 10:05:05 |
| TXN-01012903 | UberEats | $116.13 | $34.84 | $81.29 | 2026-03-16 09:59:55 |
| TXN-01012842 | UberEats | $75.63 | $22.69 | $52.94 | 2026-03-16 09:56:58 |
| TXN-01013620 | UberEats | $48.85 | $14.65 | $34.20 | 2026-03-16 09:36:55 |
| TXN-01012453 | UberEats | $123.68 | $37.10 | $86.58 | 2026-03-16 09:23:21 |
| TXN-01012995 | UberEats | $147.05 | $44.12 | $102.93 | 2026-03-16 09:05:29 |
| TXN-01014351 | UberEats | $120.04 | $36.01 | $84.03 | 2026-03-16 08:56:37 |
| TXN-01013173 | UberEats | $64.62 | $19.39 | $45.23 | 2026-03-16 08:48:53 |
| TXN-01013631 | UberEats | $77.19 | $23.16 | $54.03 | 2026-03-16 08:05:29 |
| TXN-01013669 | UberEats | $80.21 | $24.06 | $56.15 | 2026-03-15 23:14:22 |
| TXN-01012465 | UberEats | $50.06 | $15.02 | $35.04 | 2026-03-15 23:07:47 |
| TXN-01012873 | UberEats | $46.58 | $13.97 | $32.61 | 2026-03-15 22:30:59 |
| TXN-01014210 | UberEats | $60.99 | $18.30 | $42.69 | 2026-03-15 21:45:20 |
| TXN-01013374 | UberEats | $151.89 | $45.57 | $106.32 | 2026-03-15 21:00:09 |
| TXN-01013707 | UberEats | $59.79 | $17.94 | $41.85 | 2026-03-15 20:40:52 |