Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015824 | Toast | $42.86 | $1.11 | $41.75 | 2026-03-10 18:20:08 |
| TXN-01017223 | Toast | $104.56 | $2.72 | $101.84 | 2026-03-10 18:14:58 |
| TXN-01017413 | Toast | $87.88 | $2.28 | $85.60 | 2026-03-10 18:10:39 |
| TXN-01016875 | Toast | $54.28 | $1.41 | $52.87 | 2026-03-10 17:50:08 |
| TXN-01016725 | Toast | $138.11 | $3.59 | $134.52 | 2026-03-10 17:48:50 |
| TXN-01016984 | Toast | $82.59 | $2.15 | $80.44 | 2026-03-10 17:19:45 |
| TXN-01017409 | Toast | $91.86 | $2.39 | $89.47 | 2026-03-10 17:12:25 |
| TXN-01015910 | Toast | $97.20 | $2.53 | $94.67 | 2026-03-10 17:01:48 |
| TXN-01017440 | Toast | $90.51 | $2.35 | $88.16 | 2026-03-10 15:53:35 |
| TXN-01015946 | Toast | $40.06 | $1.04 | $39.02 | 2026-03-10 15:34:42 |
| TXN-01016373 | Toast | $53.17 | $1.38 | $51.79 | 2026-03-10 15:32:26 |
| TXN-01016764 | Toast | $90.73 | $2.36 | $88.37 | 2026-03-10 14:43:07 |
| TXN-01016351 | Toast | $137.70 | $3.58 | $134.12 | 2026-03-10 14:42:45 |
| TXN-01016223 | Toast | $38.38 | $1.00 | $37.38 | 2026-03-10 14:38:55 |
| TXN-01017463 | Toast | $124.88 | $3.25 | $121.63 | 2026-03-10 14:31:43 |
| TXN-01017343 | Toast | $83.14 | $2.16 | $80.98 | 2026-03-10 14:05:08 |
| TXN-01016049 | Toast | $40.73 | $1.06 | $39.67 | 2026-03-10 14:02:51 |
| TXN-01017251 | Toast | $49.86 | $1.30 | $48.56 | 2026-03-10 13:47:24 |
| TXN-01016722 | Toast | $137.70 | $3.58 | $134.12 | 2026-03-10 13:40:41 |
| TXN-01015961 | Toast | $89.38 | $2.32 | $87.06 | 2026-03-10 13:30:58 |
| TXN-01016950 | Toast | $65.82 | $1.71 | $64.11 | 2026-03-10 12:55:31 |
| TXN-01017487 | Toast | $57.80 | $1.50 | $56.30 | 2026-03-10 12:53:45 |
| TXN-01016396 | Toast | $56.92 | $1.48 | $55.44 | 2026-03-10 12:48:42 |
| TXN-01017429 | Toast | $99.19 | $2.58 | $96.61 | 2026-03-10 12:33:28 |
| TXN-01016663 | Toast | $68.57 | $1.78 | $66.79 | 2026-03-10 12:24:46 |